ALL-STAR CELEBRITY APPRENTICE Bows to 5.3 Million Viewers

From 9-11 p.m. ET, the finale of "All-Star Celebrity Apprentice" (1.5/4 in 18-49, 5.3 million viewers overall) grew week to week by 15 percent in 18-49 rating (to a 1.5 rating vs. a 1.3) and by 24 percent or more than a million viewers (5.255 million vs. 4.222 million), despite last night's special competition from ABC's "Billboard Music Awards," Fox's hour-long "Family Guy" season finale and CBS's "ACM Presents: Tim McGRaw's Superstar Summer Night." From its first half-hour to its fourth, "Apprentice" grew by 23 percent in 18-49 rating (to a 1.6 from a 1.3) and 13 percent in total viewers (5.4 million vs. 4.8 million). "All-Star Celebrity Apprentice" built on NBC's rating in the prior 8-9 p.m. hour by 114 percent in adults 18-49 (with a 1.5 rating vs. a 0.7 from 8-9) and by 90 percent in total viewers (5.255 million vs. 2.767 million).

* "All-Star Celebrity Apprentice" matched a three-week high in 18-49 rating and hit a five-week high in total viewers (best since April 14).

* For its second hour from 10-11 p.m. ET, "All-Star Celebrity Apprentice" was #2 among ABC, CBS and NBC in every key demographic -- adults, men and women, 18-34, 18-49 and 25-54 -- behind ABC's "Billboard Music Awards" and ahead of CBS's Tim McGRaw special.

* From 7-9 p.m. ET, an encore telecast of "The Voice? averaged a 0.7/2 in 18-49 and 2.6 million viewers overall.

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

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