ABC's THE BACHELORETTE Grows by Double-Digits to Season Highs
By: Caryn Robbins Jun. 25, 2013
From 8-10pm against the NHL Stanley Cup Finals, ABC's The Bachelorette ranked as the #1 regular program in its 2-hour time period with Total Viewers and Adults 18-49.
In addition, the ABC unscripted series won its time slot across all key Women (W18-34/W18-49/W25-54) and finished as Monday's #1 TV show with Women 18-34. Spiking by double-digits week to week in Total Viewers (+16%) and Adults 18-49 (+12%), The Bachelorette drew its largest audience this season and equaled a season high in young adults (matching its season premiere). At 10pm, ABC's Mistresses is seeing substantial gains in TV playback. Based on the first round of Live + 7 Day ratings for the new drama, Mistresses' Adult 18-49 rating jumped 58%, going from a 1.2 in the L+SD data to a 1.9 in the L+7 data. And in the Live + 3 Day ratings, Mistresses has increased by 5-tenths of an AD18-49 rating point from its next day number on each of its first 3 telecasts.Videos