ABC's THE BACHELORETTE Finale Stands as Monday's Top Series

By: Aug. 02, 2016
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ABC Monday Prime (8:00-11:00 p.m. - 8.3 million and 2.4/9 in AD18-49): Ranking No. 1 in all 6 half-hours of the night with "The Bachelorette" season finale and "After the Final Rose" special, ABC dominated Monday over runner-up NBC by 69% in Total Viewers (8.3 million vs. 4.9 million) and by 71% in Adults 18-49 (2.4/9 vs. 1.4/5), winning the evening for the 3rd week in a row. "The Bachelorette" and "The Bachelorette: After the Final Rose" ranked as Monday's Top 2 TV shows, respectively, in viewers and young adults. In fact, "The Bachelorette" was Monday's No. 1 TV series on each of its last 9 original telecasts on the night with young adults.

• In Total Viewers and Adults 18-49, the Net delivered its strongest summer Monday results in 3 years - since 8/5/13.

"The Bachelorette" (8:00-10:00 p.m. - 8.4 million and 2.5/9 in AD18-49):
From 8:00-10:00 p.m., ABC's "The Bachelorette" (8.4 million and 2.5/9) won its 2-hour slot by wide margins over NBC's "American Ninja Warrior" (5.8 million and 1.6/6), peaking with 9.0 million viewers and a 2.7/9 in Adults 18-49 during its final half-hour from 9:30-10:00 p.m.

• Spiking week to week in Total Viewers (+31%) and Adults 18-49 (+32%), "The Bachelorette" closed out with season highs on both measures.

• Up for the 2nd year, "The Bachelorette" topped its year-ago finale Fast Affiliate ratings (8.1 million and 2.4/9 on 7/27/15) in Total Viewers (+4%) and Adults 18-49 (+4%). Editors please note: Last year's finale adjusted up 1-tenth in the National Adult 18-49 ratings to a 2.5/9.

"The Bachelorette: After the Final Rose" (10:00-11:00 p.m. - 8.1 million and 2.3/8 in AD18-49):
In the 10 o'clock hour, ABC's "The Bachelorette: After the Final Rose" earned a strong victory in its hour, more than doubling its premiere competition (NBC's "Running Wild with Bear Grylls") with Total Viewers (+153% - 8.1 million vs. 3.2 million) and Adults 18-49 (109% - 2.3/8 vs. 1.1/4).

Projections Rationale: Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 8/1/16.

Photo credit: ABC/ Matt Klitscher*


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