ABC's THE BACHELOR Wins Time Slot for 4th Consecutive Week
By: Caryn Robbins Feb. 05, 2013
Head to head from 8-10pm, ABC's The Bachelor defeated NBC's The Biggest Loser 14 in Adults 18-49 for the 3rd week straight week, leading by a best-yet 20% (up from 9% the prior week).
The Bachelor won its 2-hour time slot in Women 18-34 for the 4th week in a row. Despite facing CBS' all-original comedy block, The Bachelor retained nearly all of its prior week season high numbers in Total Viewers (99%) and Adults 18-49 (96%) .ABC's Castle earned second place in the 10 o'clock hour, nearly tripling the overall audience (+184%) of NBC's Deception and leading the NBC drama by 79% in Adults 25-54 and by 50% in Adults 18-49.Videos