ABC's THE BACHELOR Hits New Highs in Total Viewers & Adults 18-49
By: Caryn Robbins Feb. 09, 2016
With "The Bachelor" and the return of "Castle," ABC ran in a near tie for No. 1 Monday in Adults 18-49 (2.0/6), closing the gap by 4-tenths week to week (-0.1 vs. -0.5) with Fox's Monday dramas ("The X-Files"/"Lucifer" = 2.1/7). ABC beat original Monday schedules on CBS by 11% (1.8/6) and NBC by 82% (1.1/4). ABC delivered a new season high on Monday in Adults 18-49.
"The Bachelor" hit a new season best in Adults 18-49 and won its 2-hour time period by 14% over Fox's dramas from 8:00-10:00 p.m. (2.4/8 vs. 2.1/7). In addition, it was Monday's No. 1 TV series for the 6th week running in Adults 18-34 and key Women (W18-34/W18-49), while running in a virtual tie with "The X-Files" as the top show in Adults 18-49 (2.4/8 vs. 2.5/8). "The Bachelor" (8:00-10:00 p.m. - 8.5 million and 2.4/8 in AD18-49):From 8:00-10:00 p.m., ABC's "The Bachelor" ranked No. 1 in its 2-hour time period in Adults 18-49 (2.4/8), Adults 18-34 and across all key Women (W18-34/W18-49/W25-54). "The Bachelor" gained 1.0 million viewers (8.5 million vs. 7.5 million) and 4% week to week in Adults 18-49 (2.4/8 vs. 2.3/7), setting new season highs on both counts. "Castle" (10:00-11:00 p.m. - 5.7 million and 1.1/4 in AD18-49):
At 10:00 p.m., ABC's "Castle" returned even in Adults 18-49 (1.1/4) with its most recent original 2-1/2 months ago (on 11/23/15).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series. A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience. Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 2/8/16.
Image courtesy of ABC
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