ABC's MOTIVE Spikes by Double Digits Week to Week in Viewers
During Wednesday's 10 o'clock hour, ABC's "Motive" jumped by double digits week to week in Total Viewers (+15% - 4.7 million vs. 4.1 million), Adults 18-49 (+25% - 1.0/3 vs. 0.8/3) andAdults 25-54 (+40% - 1.4/4 vs. 1.0/3), posting its 2nd-highest numbers this season on all three measures. In addition, "Motive" shot up 50% in Adults 18-34 to hit a new series high.
The ABC drama ranked No. 1 in The Hour with Adults 18-49 (tie) and Men 25-54.
For its 3rd consecutive telecast, "Motive" improved its hour year to year for ABC in Total Viewers (+31% - 4.7 million vs. 3.6 million on 6/19/13).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 06/18/14.
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