ABC's JIMMY KIMMEL LIVE Hits 9-Week High in Total Viewers
By: Caryn Robbins Apr. 04, 2013
During the week of March 25, 2013, ABC's Jimmy Kimmel Live grew its overall audience over the prior week for the 2nd straight week to hit a 9-week high in Total Viewers - best since w/o 1/21/13. JKL also saw enormous gains over its performance on the same week last year of 41% in Total Viewers and 38% among Adults 18-49, growing year to year in each week since moving to 11:35pm.
· Thursday's airing of JKL (on 3/28/13) was the week's #1 telecast in late-night in Adults 18-49. On that day, JKL defeated NBC's The Tonight Show with Jay Leno head-to-head in The Hour by 21% among young adults.· ABC's Jimmy Kimmel Live ranked as the #2 talk show in late-night for the week in Adults 18-49, pacing within 100,000 Adult 18-49 viewers from NBC's The Tonight Show, which had the benefit of a shorter 4-day week with all original telecasts.· Despite airing a repeat telecast on Friday (versus a 4-day average of originals for Tonight Show), JKL stood just 9,000 Adult 18-34 viewers from NBC's The Tonight Show during the week.· ABC's JKL outdelivered CBS' The Late Show with David Letterman by 6% in Adults 18-49 and 6% in Adults 18-34, leading the CBS program in the latter demo in 11 of the 12 weeks since its 11:35pm move.Videos