ABC's CELEBRITY FAMILY FEUD Wins Its Hour in Viewers Over NBC's Olympics Coverage
By: Caryn Robbins Jul. 11, 2016
ABC Sunday Prime (7:00-11:00 p.m. - 6.1 million and 1.2/5 in AD18-49): Opposite an "Olympic Trials"-led NBC, ABC took second place on Sunday in Total Viewers (6.1 million) and Adults 18-49 (1.2/5).
"Celebrity Family Feud" (8:00-9:00 p.m. - 7.3 million and 1.5/6 in AD18-49):At 8:00 p.m., "Celebrity Family Feud" was the most-watched show in the hour (7.3 million), outdrawing NBC's Olympics coverage by 12% (6.5 million) and CBS' "Big Brother 18" by 30% (5.6 million). ABC's "CFF" ran neck-and-neck with "Big Brother" in Adults 18-49 (pacing within 1-tenth and tied in audience share - 1.5/6 vs. 1.6/6). "Celebrity Family Feud" shot up week to week by 16% in Total Viewers (7.3 million vs. 6.3 million) and 36% in Adults 18-49 (1.5/6 vs. 1.1/6) and delivered season highs in Teens 12-17 (+40%) and Kids 2-11 (+80%). "The $100,000 Pyramid" (9:00-10:00 p.m. - 7.1 million and 1.5/5 in AD18-49):
ABC's "The $100,000 Pyramid" grew over the prior week by 8% in Total Viewers (7.1 million vs. 6.6 million) and 25% in Adults 18-49 (1.5/5 vs. 1.2/5). "Pyramid" was up from original programming in the 9:00 p.m. hour on the year-ago night by 3.0 million Total Viewers and by 25% in Adults 18-49 ("BattleBots" on 7/12/15 = 4.1 million and 1.2/4).
ABC's "Match Game" was up week to week by 9% in Adults 18-49 (1.2/5 vs. 1.1/5) and posted double-digit gains in Adults 18-34 (+17%), Women 18-34 (+33%) and Men 18-34 (+20%). A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience. Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 7/10/16.
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