ABC Family's SWITCHED AT BIRTH Sweeps Key Female Demos

By: Mar. 05, 2013
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ABC Family's groundbreaking all American Sign Language episode of its award-winning original series "Switched at Birth" ranked as Monday's #1 scripted cable TV telecast in Females 12-34 (748,000/1.6 rating), and the #1 scripted cable TV telecast in Prime in Women 18-34 (428,000/1.3 rating) and Women 18-49 (693,000/1.1 rating).

The special "Switched at Birth" episode, told from the perspective of the series' multiple deaf characters - with open captions for hearing viewers - was the #1 scripted cable TV telecast at 8 o'clock across Adults 18-34 (530,000/0.8 rating), Women 18-34, Adults 18-49 (871,000/0.7 rating), Women 18-49, Viewers 12-34 (864,000/0.9 rating) and Females 12-34.

"Switched at Birth" is executive-produced by Lizzy Weiss ("Blue Crush"), Paul Stupin ("Make It or Break It"), Becky Hartman Edwards ("Parenthood") and John Ziffren ("Melissa & Joey," "Make It or Break It"). The series stars Katie Leclerc as Daphne Vasquez; Vanessa Marano ("Gilmore Girls") as Bay Kennish; Constance Marie ("George Lopez") as Regina Vasquez; D.W. Moffett ("Friday Night Lights") as John Kennish; Lea Thompson ("Back to the Future," "Caroline in the City") as Kathryn Kennish; Lucas Grabeel ("High School Musical") as Toby Kennish; Sean Berdy as Emmett Bledsoe; and Gilles Marini ("Brothers and Sisters") as Angelo Sorrento with guest star Marlee Matlin ("The West Wing").

Part of the Disney/ABC Television Group, ABC Family is distributed in over 97 million homes. ABC Family features programming reflecting today's families, entertaining and connecting with adults through relatable programming about today's relationships - told with a mix of diversity, passion, humor and heart. ABC Family's programming is a combination of network defining original series and original movies, quality acquired series and blockbuster theatricals. Emmy(r) Award-winning ABCFamily.com provides a variety of interactive entertainment and Community features, from rich, fan-centric programming - including blogs, viewing parties, webisodes, full episodes of the network's hit programming, along with sneak peek exclusive previews and behind-the-scenes clips. ABC Family is also the destination for annual Holiday events with "13 Nights of Halloween" and "25 Days of Christmas." ABC Family. A New Kind of Family.



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