2016 Emmys Averages 11.3 Million Viewers and Reaches 25.9 Million

Up against big NFL-fueled competition from SUNDAY NIGHT FOOTBALL on NBC (Minnesota Vikings-Green Bay Packers) and an NFL-overrun inflated CBS (Colts-Broncos), ABC's telecast of "The 68th Primetime Emmy Awards" attracted an average audience of 11.3 million viewers, retaining 95% of its year-ago audience (11.9 million on 9/20/15).

Last year, the awards show on FOX had the added advantage of airing out of the late-afternoon Sunday NFL game, which led into primetime and the "Emmy" telecast on the East Coast. The 2016 "Emmy Awards" ranked as the No. 1 broadcast entertainment program of the night in Adults 18-49 (2.8 rating).

One night prior to the start of the 2016-17 TV Season, the "Emmy Awards" offered ABC a broad promotional platform for its fall lineup. Nielsen reports 25.9 million unique viewers tuned in to at least some portion of the telecast (viewers that watched 6 minutes or more of the show).

"The 68th Primetime Emmy Awards" drew ABC's largest non-sports audience in the 3-hour time period since its Academy Awards telecast in February - since 2/28/16.

Social Activity: 1.4 million people generated 2.7 million social media interactions across Facebook and Twitter during the "Primetime Emmy Awards" on ABC.

Image courtesy of ABC.