Hampton Hotels Launches New Ad Campaign Geared Towards Millennials

Today, Hampton Hotels debuted its newest ad campaign to reach young, social media-savvy travelers and encourage them to experience the brand. The new 30-second spot captures the on-property Hampton experiences of seven Millennial influencers as they travel across the country - from Atlanta, Georgia to Astoria, Oregon - and chronicle their trips, showcasing the brand's unique offerings including free hot breakfast, the Clean and Fresh Hampton Bed, free Wi-Fi and its friendly service culture of "Hamptonality."

"At Hampton, we recognize that Millennials are a key customer base for today and tomorrow in the hospitality category with tremendous buying potential and influence over their peers," said Judy Christa-Cathey, Vice President of Marketing, Focused Service Brands at Hilton Worldwide. "We wanted to connect with this generation of travelers in ways meaningful to them and showcase Hampton differentiators, like our new lobbies with free Wi-Fi and community tables."

The commercial showcases millennial digital influencers as they stayed at nine Hampton hotels and were encouraged to unleash their impressions, stories and recommendations on Facebook, Twitter, Instagram, Foursquare, Pinterest and Vine. The digital television commercial follows their weekend getaway through photos, videos, check-ins and status updates, played to the tune of "I Will Return, I Promise" by Beth Jeans Houghton.

"Two things I love most are traveling and sharing my experiences through my writing," said New York-based digital influencer and editor Alexis Tirado. "Hampton gave me the chance to do both and really impressed me with their friendly attitude and built-in perks like free Wi-Fi. And if something impresses me, I'll recommend it."

Building a network of influential brand ambassadors was a key consideration when conceptualizing the new campaign. "Millennials really do their homework and look to their peers before making decisions," said Anna Harris, Director, Hampton Brand Marketing. "We needed to communicate the Hampton difference in a fun, unexpected way, and through our influencer partnership and creative execution, we were able to showcase content and experiences from real customers to help entice a new generation of travelers."

In addition to the ad, Hampton Hotels is rolling out an integrated marketing program this summer, which will utilize PR and social media efforts - including the official launch of Hampton Hotels on Instagram - to reach and engage this audience where they live, work and play. Hampton will entice its social communities to submit their own content about vacation memories by offering the chance to win two free-night stays and by surprising and delighting fans with music from the new commercial.

Developed by creative agency Mistress in partnership with New York-based Production Company Fake Love, the 30-second creative will air digitally on MTV and Hulu, with additional media elements on Pandora. For more information and to view the commercial, visit the Hampton YouTube channel or Facebook page at www.youtube.com/hampton or www.facebook.com/Hampton, respectively. For more information about Hampton Hotels or to book a reservation, visit www.news.hampton.com, www.hampton.com or www.hamptonoffers.com.