Jason Derulo's New Single COLORS to Serve as Coca-Cola Anthem for 2018 FIFA World Cup

Article Pixel

Jason Derulo's New Single COLORS to Serve as Coca-Cola Anthem for 2018 FIFA World Cup

Global superstar Jason Derulo today released "Colors" (Warner Bros. Records). "Colors" is an inspiring anthem that unites fans and their favorite artists around the globe and serves as the Coca-Cola® song for the 2018 FIFA World Cup™ campaign.

Written by Derulo (who has written and recorded some of pop music's biggest hits), "Colors" pulses with the excitement that greets the arrival of the world's biggest soccer tournament.

Jason Derulo said, "It was a pleasure working with Coca-Cola to create the anthem for the 2018 FIFA World Cup™. It's a tournament that celebrates athletic excellence and I'm honored to provide the soundtrack." He added, "Through my years of travel, I've been able to see the beauty in our cultural differences and I wrote 'Colors' to celebrate that diversity and be a part of the amazing energy that sports fans around the world give to their teams."

"We know the FIFA World Cup is a global cultural and social phenomenon. Every four years, people are drawn to this event from all over the world due to the excitement and platform it provides," said Ricardo Fort, vice president of Global Sports Partnerships at The Coca-Cola Company. "We believe that music and soccer are intrinsically linked by the passions they evoke. We are excited to welcome Jason to the team and can't wait to bring this upbeat anthem to the world ahead of the 2018 FIFA World Cup™."

Listen to "Colors" Now

Jason Derulo is a multiplatinum powerhouse whose current hit "Swalla" has over 1 billion views on YouTube. Two of his breakout singles "Whatcha Say" and "Talk Dirty" [feat. 2 Chainz] have reached quadruple-platinum status, while "Want To Want Me" and "Ridin' Solo" went triple-platinum, and "Trumpets," "Wiggle" [feat. Snoop Dogg], and "In My Head" earned double-platinum certifications. Platinum singles include "Marry Me," "The Other Side," "It Girl," "Get Ugly," and "Don't Wanna Go Home." Cumulative streams continue to soar, exceeding 7 billion overall and YouTube views surpass 4.6 billion. At radio, his music impacted a total audience of 20 billion-plus listeners with a staggering 3.5 billion spins. Jason was a featured performer for the Monday Night Football theme, his clothing line LVL XIII launched in Bloomingdales last Fall, he has a label in partnership with Warner Bros. Records and a publishing deal with Warner/Chappell Music, and and he is an investor in many enterprises, including Catch L.A. and Rumble Boxing with Sylvester Stallone and Ashton Kutcher.



Related Articles View More Music Stories

From This Author TV News Desk