Introducing Patr'n Extra A'ejo Tequila, the First New Addition to Patr'n's Core Tequila Range in 25 Years

As consumers across the globe have increasingly discovered the complexity, versatility and sophistication of ultra-premium tequila, the category has continued to innovate and evolve. At the same time, consumer preference for aged spirits has rapidly grown and today's range of aged tequila styles and tastes arguably rivals those of the world's finest bourbons, scotches and cognacs. To meet this demand, Patrn - the global leader in ultra-premium tequila - today introduces Patrn Extra Aejo tequila.

Aged for more than three years, Patrn Extra Aejo is the first new addition to Patrn's core range of tequilas in 25 years, expanding an iconic line that includes Patrn Silver, Patrn Reposado (aged at least two months), and Patrn Aejo (aged for more than 12 months). Extra aejo tequila, a classification that the Consejo Regulador de Tequila (Mexico's governing body for tequila) created in 2006, represents the fastest-growing category in aged tequila today.

"When Patrn launched nearly three decades ago, the world was a very different place for tequila," said Lee Applbaum, Global Chief Marketing Officer, Patrn Spirits. "Fast forward to today, the evolution of the ultra-premium tequila category has been extraordinary, as more people across the globe have come to recognize and value the sophistication of this world-class spirit. Patrn Extra Aejo is an excellent example of this rapidly changing consumer appreciation for fine tequila, and we're delighted to share this new expression with spirits aficionados everywhere."

Patrn Extra Aejo tequila is crafted from the highest-quality 100 percent Weber Blue Agave and distilled using the ancient tahona process and the more modern roller mill method. It is then aged for more than three years in a combination of new and used American, French and Hungarian oak barrels to impart an aroma and taste of dry fruits, banana, honey, and vanilla, together with the distinctive flavor of light agave and oak, making it perfect for enjoying on its own or mixing into cocktails such as the Patrn The Oldest Fashioned, made with vanilla simple syrup, chocolate bitters, orange peel, and grapefruit peel.

Patrn Extra Aejo is packaged in the same iconic bottle as Patrn's other core tequilas, hand-numbered and hand-labeled to ensure quality. It is available at fine spirits and liquor retailers across the country for the suggested retail price of $89.99 (750ml). Patrn Extra Aejo tequila is also available in a 375ml size. For more information, please visit www.patrontequila.com.

About Patrn Tequila
From hand-harvesting the highest-quality 100 percent Weber Blue Agave, to the traditional, time-honored distillation process and individual labeling, numbering, and inspection of each bottle, Patrn tequila is crafted with meticulous precision and care. Though Patrn has grown to become one of the most-recognized and respected luxury spirits brands in the world, it is still exclusively produced in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship. For more information about Patrn tequilas and liqueurs, please visit www.patrontequila.com.

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SOURCE Patrn Tequila

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