American Ballet Theatre's Marcelo Gomes Joins Cycle for Survival to Beat Cancer

Cycle for Survival, the movement to beat rare cancers, welcomed nearly 1,000 supporters to Times Square on September 30 for the fourth annual Times Square Takeover. This inspiring, all-day celebration featured high-energy stationary cycling rides led by instructors from Equinox, Cycle for Survival's founding partner. This year's event was presented by smartwater®, Cycle for Survival's longstanding official hydration sponsor.

Rare cancer survivors, patients and caregivers, Memorial Sloan Kettering doctors and special guests rode together on more than 100 bikes in the heart of New York City to raise awareness about the fight to beat rare cancers.

2017 marks Cycle for Survival's 11th year of indoor cycling rides. 100 percent of every dollar raised goes to rare cancer research led by Memorial Sloan Kettering, which owns and operates Cycle for Survival. Registration opened in September for the 2017 events taking place in 16 cities this February and March.

Thanks to hundreds of thousands of supporters across the country, Cycle for Survival has raised more than $105 million since its founding in 2007-making it the fastest-growing athletic fundraising event in the country.*

For an FAQ, photographs and more information about Cycle for Survival and the Times Square Takeover, please download the online media kit at news.cycleforsurvival.org.

WHAT: Times Square Takeover: An all-day celebration on 100+ stationary bikes to beat rare cancers. Participants enjoyed beverages provided by presenting sponsor smartwater® - a premium line of vapor-distilled water with electrolytes for a distinctly fresh, crisp and pure taste. Exclusive T-shirts were given by apparel sponsor New Balance. Follow on social media with #CYCLEFORSURVIVAL.

WHEN: Friday, September 30, 2016. Rides at 9 a.m., noon, 2, 4, 5, 6 and 7 p.m. EST.

WHERE: Times Square (Broadway between West 46th and West 47th Streets)

WHO: Rare cancer survivors, patients and caregivers, Cycle for Survival supporters, Memorial Sloan Kettering doctors, Equinox instructors and special guests.

HOW: Participants donated $20.17 to commemorate the upcoming 2017 Cycle for Survival events.

*Source: Peer-to-Peer Professional Forum, 2015 Peer-to-Peer Fundraising Top 30 Ranked by Gross Revenue

Join the Battle. Cycle for Survival is the movement to beat rare cancers. Since 2007, Cycle for Survival has raised more than $105 million through its signature indoor team cycling events across the United States to help fund pioneering rare cancer research led by Memorial Sloan Kettering Cancer Center, which owns and operates Cycle for Survival. 100 percent of every donation funds rare cancer research. About half of all cancer patients are fighting a rare cancer, and they often face limited or no treatment options. Together with the movement's founding partner, Equinox, Cycle for Survival has supported innovative clinical trials, research studies, and major research initiatives. For a list of events, research updates, and additional information, visit www.cycleforsurvival.org and follow Cycle for Survival on Facebook, Twitter, Instagram, and YouTube.

Memorial Sloan Kettering (MSK)-the world's oldest and largest private cancer center-has devoted more than 130 years to exceptional patient care, innovative research, and outstanding educational programs. Today, it is one of 45 National Cancer Institute-designated Comprehensive Cancer Centers, with state-of-the-art science flourishing side by side with clinical studies and treatment. The close collaboration between MSK's physicians and scientists is one of its unique strengths, enabling it to provide patients with the best care available as researchers work to discover more-effective strategies to prevent, control, and ultimately cure cancer in the future. MSK's education programs train future physicians and scientists, and the knowledge and experience they gain has an impact on cancer treatment and biomedical research around the world.

Equinox operates 83 upscale, full-service clubs in New York, Chicago, Los Angeles, San Francisco, Miami, Boston, Texas and Washington, DC, as well as international locations in London and Toronto. The company offers an integrated selection of Equinox-branded programs, services and products, including strength and cardio training, studio classes, personal training, spa services and products, apparel and food/juice bars. Equinox's hotel properties will cater exclusively to the high performance traveler and will fuse luxury and wellness to serve as the ultimate hotel destination with a 360-degree lifestyle experience. Offering the bespoke experiences and unparalleled services consumers have come to expect from Equinox over its 25-year history, Equinox's hospitality brand will grow to 50 worldwide locations. Since its inception in 1991, Equinox has developed a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership and results.

IT'S NOT FITNESS. IT'S LIFE.

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