That's one hella boring EQUUS ad

Yankeefan007
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That's one hella boring EQUUS ad#1
Posted: 4/12/08 at 8:58am
Wouldn't make me want to see the show. Interesting to see that Richard Griffiths gets first billing (well, left-side billing).

The 2-page South Pacific ad, on the other hand...


(Don't have a working camera, sorry!)
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re: That's one hella boring EQUUS ad#2
Posted: 4/12/08 at 9:06am
re: That's one hella boring EQUUS ad

Gee whiz. I love the Equus logo. I think it's as good as the indelible original Equus logo.

Agreed though that the South Pacific ad is terrific.


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Updated On: 4/12/08 at 09:06 AM
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re: That's one hella boring EQUUS ad#2
Posted: 4/12/08 at 9:12am
i find this artworek incredible!

i don't see why you think it's no good...

(can someone post the original equus logo that smaxie mentioned?)
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re: That's one hella boring EQUUS ad#3
Posted: 4/12/08 at 9:13am
I like it as well--- reminds me a bit of the ad for "Coram Boy"- bit haunting.
GetUp&LiveIt
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re: That's one hella boring EQUUS ad#4
Posted: 4/12/08 at 9:14am
It's beautful
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re: That's one hella boring EQUUS ad#5
Posted: 4/12/08 at 9:16am
re: That's one hella boring EQUUS ad

Original logo, both London and Broadway. It was SO distinctive.

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re: That's one hella boring EQUUS ad#6
Posted: 4/12/08 at 9:16am
When this ad premiered in Britain, I started a thread praising it. I think we went 6 or 7 pages of people marveling at it's brilliance.
No good can possibly come from using this vast wasteland of error and deliberate deceit. You should get off of it and warn others away. You should make sure your children and grandchildren know what a corrupt and morally bankrupt institution it truly is.
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WithoutATrace
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re: That's one hella boring EQUUS ad#7
Posted: 4/12/08 at 9:17am
the logo is fantastic. i will probably buy the window card for this show...SO EXCITED!!!
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re: That's one hella boring EQUUS ad#8
Posted: 4/12/08 at 9:18am
Even the spike of the 'Q' is a smart touch.
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re: That's one hella boring EQUUS ad#9
Posted: 4/12/08 at 9:22am
I think it is brilliant. The original always made me think of a piano, as if it was about musicians or a musical, perhaps better suited for Strider.
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keen on kean
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re: That's one hella boring EQUUS ad#10
Posted: 4/12/08 at 9:25am
Definitely getting the poster for this show. I will probably have to carry it home wrapped in a brown wrapper, though.
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re: That's one hella boring EQUUS ad#11
Posted: 4/12/08 at 9:29am
I think it looks GREAT.
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re: That's one hella boring EQUUS ad#12
Posted: 4/12/08 at 9:45am
That is amazing...the more I look at it the more beautiful it is. The nuances are amazing...truly.

I'm not one for buying b'way window cards...but WOW!

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Yankeefan007
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re: That's one hella boring EQUUS ad#13
Posted: 4/12/08 at 10:04am
What I meant was - I liked the logo, but I figured it would have been a full page advertisment, not a medium-sized box in the middle of a traditional AMEX ad.
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re: That's one hella boring EQUUS ad#14
Posted: 4/12/08 at 10:06am
I like how the eyes of the horse are his nipples:)

It's such a cool logo.

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re: That's one hella boring EQUUS ad#15
Posted: 4/12/08 at 10:08am
As part of making a deal for an exclusive presale with AMEX, AMEX pays for a full page ad. The show provides their artwork, but really doesn't have a lot of choice in the framing of the ad. After the presale ends in two weeks and seats go on general onsale, most shows then run their own version of a full-page ad or large scale ad.
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re: That's one hella boring EQUUS ad#16
Posted: 4/12/08 at 10:18am
So you base whether or not to see a show based on the size of the ad?
Besides, isn't this show just going to kind of sell itself?
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re: That's one hella boring EQUUS ad#17
Posted: 4/12/08 at 10:36am
> So you base whether or not to see a show based on the size of the ad?

most important decisions are based on size. :smirk:
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re: That's one hella boring EQUUS ad#18
Posted: 4/12/08 at 10:43am
This ad won awards during the shows London run and deservedly so. It is the play!
A young actress with Noel coward after a dreadful opening night performance said to him 'Well, i knew my lines backwards this morning!'' Noels fast reply was ''Yes dear, and thats exactly how you said them tonight'!'
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re: That's one hella boring EQUUS ad#19
Posted: 4/12/08 at 11:01am
It's genius.
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re: That's one hella boring EQUUS ad#20
Posted: 4/12/08 at 11:18am
I don't know how you can call this boring. It's beautiful.

Definitely inspired. Someone earned their salary for this one.
"Writing is like prostitution. First, you do it for love, then you do it for a few friends, and finally you do it for money." ~ Moliere
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re: That's one hella boring EQUUS ad#21
Posted: 4/12/08 at 11:22am
As far as the billing goes:

Alphabetical Order?
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re: That's one hella boring EQUUS ad#22
Posted: 4/12/08 at 11:26am
I don't think so.

This is Richard Griffiths we're talking about. I think this career talks for itself. He's been working since the '70s.

I'd be a little confused if Daniel was billed first.
"Writing is like prostitution. First, you do it for love, then you do it for a few friends, and finally you do it for money." ~ Moliere
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re: That's one hella boring EQUUS ad#23
Posted: 4/12/08 at 11:43am
The billing was discussed on a UK TV channel and Daniel Radcliife insisted his name was second on the bill.
A young actress with Noel coward after a dreadful opening night performance said to him 'Well, i knew my lines backwards this morning!'' Noels fast reply was ''Yes dear, and thats exactly how you said them tonight'!'
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re: That's one hella boring EQUUS ad#24
Posted: 4/12/08 at 11:44am
The billing was discussed on a UK TV channel and Daniel Radcliffe insisted his name was second on the bill.
A young actress with Noel coward after a dreadful opening night performance said to him 'Well, i knew my lines backwards this morning!'' Noels fast reply was ''Yes dear, and thats exactly how you said them tonight'!'