It was in 9th place on Saturday, bringing its full release total to $9,263,000, in 978 theaters in 17 days. Not too shabby. Updated On: 1/1/06 at 07:38 PM
Agreed, it is not too shabby. It's only been in 975 theatres for a week and it has made about 10 million. More theatres will be added, plus publicity from the Golden GLobes and Oscar nominations (if any). I saw the film again yesterday at a 4:00 matinee. It was packed. No one left and there was a lot of laughter... moreso than the first time I saw it. The theater staff were even telling people to stick around through the credits for the "bonus song," and most people did. It will do better than Rent. I think comedies have a longer shelf life. Also, with Rent being put in wide release immediately, a lot of people waited too long to see it and then it was gone from theatres. I have a few friends who did this. Also, The Producers skews toward an older audience, and it takes them longer to get to the movies than it does younger people, who usually see something the first week. If you go to boxofficemojo.com, you see that The Prodcuers grossed more per theater Saturday than many movies ahead of it, including Memoirs of a Geisha, The Family Stone, Rumor Has It, and Cheaper by the Dozen 2. Also, it was the only movie of the top 10 to increase from Friday to Saturday (6%). All the others lost viewers, some in the double digits.
We won't know until a full week's numbers are in--and even then, keep in mind that it's still in fewer theaters than lots of other films. I'm optimistic, and like others here, saw it (both times) with packed houses full of laughter and applause. Positive word of mouth is building too, and hopefully starting to overcome the negative "professional" reviews. I don't think we'll have a REAL picture for a few weeks. If I remember correctly, didn't "Chicago" start out slowly too?
"You ask four guys, you get four different versions" ~ Tommy DeVito, Jersey Boys
I think that this film will end up making a lot of money after the DVD comes out. Many people who don't go to the movies anymore will buy it, and everyone who's seen the film in a theatre will want to have the DVD for the songs that were cut and the extras. The more I see it, the more disappointed I am that they cut The King of Broadway. By the way, I saw it again on New Year's Eve, the theatre was 3/4 full, and it was really well received. I had a lot of fun glancing at 2 teenage boys across the aisle from me (they were there with their parents), because there's a good chance they'd never seen any version of The Producers before, and they were hysterical. It's nice to see every age group enjoying it.
ThomasMarx, what are you talking about? You didn't expect it to go up in the middle of the week, did you? Actually, the #s are on the rise, especially compared, proportionately, to other releases. It climbed to #9 on Saturday, with 1.37 million, going up over six percent since friday. Meanwhile, all the other movies in the top ten took an enormous dip. As you can see, the word-of-mouth is improving. It's raked in a solid million or more every day of wide release, even though it's only in around 975 theaters, as opposed to the normal 2,000-3,500+. It's performing quite respectably.
Yet CHICAGO was also backed by Miramax, who are marketing geniuses.
THE PRODUCERS is a Universal film, and they've been doing an awful job marketing their movies this year, despite having some pretty great material.
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