Word of Mouth
Promenade Theatre (New York, NY)
2162 Broadway
New York, NY 10024
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LA's Trio Tiny Hearts Releases Music Video and EP
by BWW News Desk - Mar 8, 2014

Tiny Hearts, the LA based trio, released a new EP and music video. They also previewed their new music at an invite-only Boiler Room session, which is now live online for all to watch. (more...)

INSPIRED 4 Benefit Concert with Bobby Cronin, Kerrigan and Lowerdmilk & More Set for 3/31
by BWW News Desk - Mar 6, 2014

Produced, created and hosted by Bobby Cronin, INSPIRED is a benefit concert series for animal rescue organizations across the country that will play every other month, with a rotating line-up of some of today's exciting musical theatre writers in a casual and intimate setting as they sit behind the piano and, unlike traditional concerts of their material, perform songs by other writers that have inspired their work. The INSPIRED series hopes to spread the word about the 2.7 million adoptable animals that are euthanized each year in America. Jessica Kahkoska serves as associate producer. (more...)

Vocalizr Provides Open Access to the Music Industry for New and Emerging Artists
by BWW News Desk - Mar 5, 2014

MELBOURNE, Australia, March 5, 2014 /PRNewswire/ Vocalists launching their careers are set to benefit in a world-first initiative to connect them with the best in the music industry hierarchy. (more...)

Blend Secures $2.7 Million Seed Round
by BWW News Desk - Mar 5, 2014

SAN FRANCISCO, March 5, 2014 /PRNewswire/ Blend, a new college-exclusive mobile app, announced today it has secured a $2.7 million seed funding round led by New Enterprise Associates (NEA), with additional participation from Trinity Ventures, Foundation Capital, Lerer Ventures, Maveron, BoxGroup, XG Ventures, and SparkLabs Global Ventures. The funding from this round will be used to triple the size of Blend's team and transition the current beta product to a full-fledged social network. (more...)

Phorum 2014 Announces Demo Pit Finalists
by BWW News Desk - Mar 31, 2014

In keeping with the focus of this year's conference, Phorum 2014 selected technologies that help organizations engage with employees, suppliers or customers. During Phorum 2014 on April 10, nine startup companies from the greater Philadelphia area will demonstrate their technologies and compete to become Phorum 2014 “Best in Show”. (more...)

THE LEGO MOVIE Box Office Still Stacking Up, Hits $400 Million
by Movies News Desk - Mar 31, 2014

“The LEGO Movie” continues to build a following with audiences in the U.S. and around the globe, surpassing the $400 million mark in worldwide grosses and remaining a box office draw. (more...)

Bobby Cronin Presents INSPIRED 4: BENEFIT CONCERT, 3/31
by BWW News Desk - Mar 30, 2014

Kerrigan & Lowdermilk, Bobby Cronin, Timothy Huang, Lyons & Pakchar, Leanna Renee Hieber, William Demaniow, Amanda Taraska star in INSPIRED 4: A Benefit Concert for Eleventh Hour Rescue Nj & The Low Cost Vet Mobile NYC, on MONDAY 3/31 at 7pm at Stage 72, NYC. (more...)

Vipshop Reports Unaudited Fourth Quarter and Full Year 2013 Financial Results
by BWW News Desk - Mar 3, 2014

GUANGZHOU, China, March 3, 2014 /PRNewswire/ Vipshop Holdings Limited (NYSE: VIPS), China's leading online discount retailer for brands ('Vipshop' or the 'Company') today announced its unaudited financial results for the quarter and full year ended December 31, 2013. (more...)

Jeremiah Owyang of Crowd Companies, Vision Critical Release First-Ever Report Profiling the Collaborative Economy
by BWW News Desk - Mar 3, 2014

Also known as the sharing economy, the sharing or trading of goods and services between customers—enabled by a new set of websites and applications—is growing rapidly and already represents 40 percent of the American adult population. As this new generation of customers continues to grow and challenge established businesses, companies will increasingly need to turn to their customers for valuable insight and collaborate with them to make more informed and customer-centric decisions. (more...)

MadLab Theatre to Kick Off THEATRE ROULETTE 2014, 5/8
by BWW News Desk - Mar 28, 2014

MadLab Theatre presents Theatre Roulette 2014! In its fifteenth year, Central Ohio's longest running shorts festival presents 3 very distinct nights of new works rotating over 3 weekends culminating in the final day when all 3 nights of programming are performed. (more...)

Intergraph' Online User Groups Surpass 10,000 Members
by BWW News Desk - Mar 27, 2014

HUNTSVILLE, Ala., March 27, 2014 /PRNewswire/ Intergraph Process, Power & Marine, the world's leading provider of enterprise engineering software for the design, construction and operation of plants, ships and offshore facilities, announced today that its Technical User Forum (TUF) groups have surpassed the 10,000-member milestone. Intergraph's TUF groups provide an online peer-to-peer discussion forum for year-round global networking between users of Intergraph software, allowing them to share expertise, knowledge and best practices as well as interact with Intergraph product owners. (more...)

Hype Man Optional: How to Generate Social Buzz and Gain Influence
by BWW News Desk - Mar 26, 2014

NEW YORK, March 26, 2014 /PRNewswire/ Social media and digital communications have revolutionized Word of Mouth marketingand it has exploded in scale. Marketers now have the opportunity to communicate directly with their target audience and generate buzz for their small business and products. 'Buzz' plays into the first three stages of the AIDA consumer behavior purchase model: Awareness, Interest and Desiredon't underestimate its importance in driving Action. (more...)

Experts from NASA, HootSuite, Twitter and MarketingProfs to Present at Demand Success 2014
by BWW News Desk - Mar 26, 2014

Vocus, Inc.(VOCS), a leading provider of cloud-based marketing and public relations software, today announced that MarketingProfs Chief Content Officer Ann Handley, SHIFT Communications Vice President Christopher Penn, HootSuite Communications Manager Sandy Pell, Twitter Senior Account Executive Sebastian Turner and NASA 360 Producer Scott Bednar with Project Coordinator and Senior Educator Rebecca Jaramillo will join the speaker lineup at Demand Success 2014, a two-day conference in the Washington, DC area in early June. (more...)

ICMediaDirect.com -- Leader in Google Reputation Management
by BWW News Desk - Mar 26, 2014

NEW YORK, NY - Nameplate sites are the new business cards, a first personal impression is often replaced by your web presence and what used to be Word of Mouth is now your digital reputation. And while we can print our own business cards and even create our own nameplate sites, the Internet is open to everybody. The more famous you, your brand or your services become, the more content floats around in the digital orbit and keeping track of that content seems like a daunting, if not impossible, challenge. (more...)

Why Should Brands Care about Influencers? : Augure and an Independent Research Analyst Give the Keys and Strategies to Influence Marketing
by BWW News Desk - Mar 26, 2014

Nonetheless, the fact that this trend is still in its earliest stages is giving brands and agencies several challenges that must be faced: (more...)

Vapor Corp. Chooses Arrae Creative for Promotion at Colorado's Snowball Music Festival
by BWW News Desk - Mar 25, 2014

DANIA BEACH, Fla., March 25, 2014 /PRNewswire/ Vapor Corp.(OTCQB: VPCO), one of the world's largest suppliers of vaporizers and electronic cigarettes, has selected Arrae Creative Agency as its agency lead for marketing in Colorado's Snowball Music Festival on April 4-6, 2014. Vapor Corp. will be the exclusive electronic cigarettes company at the festival. (more...)

Pittsburgh Cultural Trust Announces Music Headliners for 55th ANNUAL DOLLAR BANK THREE RIVERS ARTS FESTIVAL, 6/6-15
by BWW News Desk - Mar 24, 2014

The Pittsburgh Cultural Trust announces a distinguished list of music headliners to be presented at the 55th annual Dollar Bank Three Rivers Arts Festival, a production of the Pittsburgh Cultural Trust. The 10-day celebration of the arts in Pittsburgh, Pennsylvania is unlike any other in the nation. The world-class, multi-disciplinary festival is free to attend and is open to the public. Attracting over 400,000 visitors annually, the Festival begins on the first Friday in June and takes place at the confluence of Pittsburgh's famed three rivers in Point State Park, throughout picturesque Gateway Center, and in the city's world-renowned Cultural District. (more...)

As Facebook Rolls Out Video Ads, Companies Like Modulates.com Are Revolutionizing Video Affiliate Marketing
by BWW News Desk - Mar 20, 2014

SANTA MONICA, CA - Social media giant Facebook announced the addition of video ads on users' news feeds last week, and the advertisements are expected to show up on the site within the next few months. The news represents a growing trend towards video advertisements on social networks, a feature the website Modulates.com has already been offering its own advertisers the opportunity to embrace. (more...)

YP and Yelp Sign Strategic Deal
by BWW News Desk - Mar 20, 2014

ATLANTA and SAN FRANCISCO, March 20, 2014 /PRNewswire/ YP, the largest local ad platform in the U.S., and Yelp (NYSE: YELP), the company that connects consumers with great local businesses, today announced that the two local search leaders have agreed to a strategic deal. The agreement will allow YP to enhance its customers' business listings on Yelp and expand their distribution within the YP Local Ad Network to include Yelp's vast consumer reach. The agreement also provides Yelp with additional means to access local businesses through YP and enrich their business listings with engaging content for consumers. (more...)

GroupHigh to Host the Outreach Marketing Summit and Bring Together Thought Leaders in the Marketing and Public Relations Industry
by BWW News Desk - Mar 20, 2014

Throughout the day all aspects of influencer marketing, brand advocacy and authentic brand coverage will be dissected and attendees will gather plenty of insight to apply to their own strategy. (more...)

STAGE TUBE: Trailer For INSPIRED 4: A BENEFIT CONCERT, Starring Kerrigan & Lowdermilk, Bobby Cronin and More
by Stage Tube - Mar 19, 2014

Kerrigan & Lowdermilk, Bobby Cronin, Timothy Huang, Lyons & Pakchar, Leanna Renee Hieber, William Demaniow, Amanda Taraska star in INSPIRED 4: A Benefit Concert for Eleventh Hour Rescue NJ & The Low Cost Vet Mobile NYC, on Monday, March 31 at 7pm at Stage 72, NYC. Scroll down to watch the trailer! (more...)

Software Advantage Consulting Corporation Rolls Out New Mobile Version of Their Popular Car Dealership Delivery Scheduling System
by BWW News Desk - Mar 19, 2014

STERLING HEIGHTS, Mich., March 19, 2014 /PRNewswire/ Software Advantage Consulting Corporation, a leading developer of cutting-edge software solutions, has today announced the rollout of the highly anticipated mobile version of the company's immensely popular dealership delivery scheduling system, Auto Scheduler Advantage. (more...)

Smartphone Adoption in Canada Hits 55% and Usage Maturation Has Evolved, Opening Door to Smarter Mobile Marketing by Brands, Research from Catalyst and GroupM Next Shows
by BWW News Desk - Mar 18, 2014

The research provides a fresh view of smartphone adoption in Canada and a deeper understanding of behaviours, activities by location, and perceptions across English- and French-speaking users. (Download: “Acting on the Evolution of the Canadian Smartphone User” whitepaper and infographic) (more...)

BWW Reviews: Paramount's RENT Remembers the Love
by Elee Schrock - Mar 18, 2014

BroadwayWorld.com review Paramount Theatre's production of 'Rent.' (more...)

Intelligent Mobile Support Customer Presents Axon at ACCA Conference Noted HVACR Contractor Cites Profitability Impact of Mobile Solution
by BWW News Desk - Mar 17, 2014

SOLON, Ohio, March 17, 2014 /PRNewswire/ Within weeks of its launch, Intelligent Mobile Support's (www.imobilesupport.com) mobile solution, Axon, is receiving praise from users. One of the nation's most respected distributors, Gustave A. Larson Company (www.galarson.com), recently adopted the new technology, citing Axon's positive influence on new-customer recruitment and building loyalty with established contractors such as Shavitz Heating and Air Conditioning (www.shavitz.com). (more...)

300: RISE OF AN EMPIRE Seizes More Than $200 Million at Worldwide Box Office
by Movies News Desk - Mar 17, 2014

After conquering the global box office in its opening weekend, Warner Bros. Pictures' and Legendary Pictures' actioner “300: Rise of an Empire” crossed the $200 million mark on March 15, only its ninth day in release. (more...)

DIRTY LITTLE SONGS Encore Performance at 54 Below, 3/30
by BWW News Desk - Mar 15, 2014

Award-winning theater and cabaret performers Eric Michael Gillett (Sweet Smell of Success, The Frogs, Kiss Me, Kate), Carolyn Montgomery-Forant(MAC/Bistro/Nightlife Awards), Sidney Myer (MAC/Bistro/Mabel Mercer Award-winner,Grandma Sylvia's Funeral) & Drama Desk nominee Jay Rogers (Whoop-Dee-Doo, When Pigs Fly) join forces to present an evening of sly songs with titillating tunes & lascivious lyrics from the present to days of yore. Sondheim, Flanders & Swann, Coward & Porter mixed with just a dash of Tom Lehrer & even Pete Townshend, performed with a wink & a nudge by four of cabaret's funniest & most prolific performers. (more...)

Yelp launches in Mexico to Extend Latin American Footprint
by BWW News Desk - Mar 13, 2014

MEXICO CITY, March 13, 2014 /PRNewswire/ Yelp Inc. (NYSE: YELP), the company that connects consumers with great local businesses, today announced the availability of Yelp Mexico (http://www.yelp.com.mx). Beginning today, people throughout Mexico are able to create accounts on Yelp.com.mx to share their opinions about great local businesses. Yelp's free iPhone and Android applications will be available as well as its free suite of business owner tools: Yelp for Business Owners (http://biz.yelp.com.mx). (more...)

Mahindra Comviva Launches Power Packed Digital Wallet Solution
by BWW News Desk - Mar 13, 2014

LONDON, March 13, 2014 /PRNewswire/ Mahindra Comviva, the global leader in providing mobility solutions, today announced the launch of its mobiquity Wallet, a cutting-edge digital wallet platform. This is amongst the first of its kind fully integrated digital wallet platform that supports NFC, QR codes and Bluetooth Low Energy (BLE). It will offer security, ease of use and rich features to the customers of banks, telecom operators and retailers across the globe. The platform will bring in agility to develop an ecosystem and increase revenues from existing customers and simultaneously boost customer acquisitions. (more...)

House Party Community of Brand Advocates Reaches One Million Members, and Growing
by BWW News Desk - Mar 12, 2014

IRVINGTON, NY - Leading social-marketing company House Party, Inc., announced today that its community of passionate brand advocates passed the one-million-member mark, strengthening the firm's already unmatched experience-driven advocacy programs. (more...)

Nextivity Launches New Cel-Fi Reseller Program for VARs and Custom Integrators
by BWW News Desk - Mar 12, 2014

SAN DIEGO, CALIFORNIA - Nextivity Inc. today announced that it has launched a new authorized reseller program for its Cel-Fi smart signal booster. The Cel-Fi for Resellers program for Value Added Resellers (VARs) and custom integrators was developed based on extensive industry feedback and in response to growing demand for a simple and flexible program. (more...)

TapInfluence's Co-Founder, Holly Hamann to Speak About Social Content Marketing at AdTech San Francisco
by BWW News Desk - Mar 12, 2014

BOULDER, Colo., March 12, 2014 /PRNewswire/ (more...)

Ceiba Solutions' AppPulse Provides a Real-time Look into Customer Feedback on Mobile Apps
by BWW News Desk - Mar 11, 2014

AppPulse enables developers to monitor customer comments, identify the features that are the most popular and make improvements based on actual customer comments and requests. By delivering this information AppPulse helps developers focus their efforts on the capabilities that matter the most, enabling them to speed improvements to market, reduce development costs and grow their customer base. Versions of AppPulse are supported on all mobile and web devices including the iPhone, iPad, Android and Windows phone, empowering users to monitor comments posted on the iTunes Store. AppPulse will also support Google Play and the Windows Store in the near future. (more...)

Winners Announced for Nike Chance Global Showcase
by BWW News Desk - Mar 10, 2014

As the Nike Chance Final Showcase drew to a close this weekend, five players were selected from the talented group of 43 to join the Nike Academy. Winners Waylan Rooi (South Africa), Joel Drommel (The Netherlands), Dylan Burns (New Zealand), Aiden Austin (England) and Bruno Cavas (Brasil) impressed coaches and trainers to earn a spot at the Nike Academy where they will train under the watchful eye of club coaches and elite scouts with the chance to potentially secure a professional contract. (more...)

Kentico Digital Experience Survey: 68% Don't Pay Attention to Brands They Like on Facebook
by BWW News Desk - Mar 10, 2014

NASHUA, N.H., March 10, 2014 /PRNewswire/ Kentico Software, the Web Content and Customer Experience Management provider, today unveiled the results of a new Digital Brand Interactions Survey, the latest installment of Kentico's ongoing Digital Experience research series. (more...)

Ben Rimalower to Bring PATTI ISSUES to Miami Beach, San Francisco, LA, Adelaide Cabaret and Fire Island Pines this Summer
by BWW News Desk - Apr 8, 2014

PATTI ISSUES - the hit solo play hailed as 'heartfelt and cleverly constructed' ' by The Boston Globe and called 'spellbinding, one of the best (and now longestrunning) offerings of the year,' by The Village Voice - is set to play Miami Beach on Friday, May 9th at 8 PM (presented by legendary Broadway and concert producer-director Richard Jay-Alexander in association with Edison Farrow and South Beach Cabaret) at The Cabaret South Beach (233 12th Street, Miami Beach, FL 33139), return engagements in San Francisco (Wednesday, May 14th at 7 PM and at 9 PM at Rebel,1760 Market Street, San Francisco, CA 94102), Los Angeles (Thursday, May 15th at 7:30 PM and at 9 PM at the Cavern Club Celebrity Theater at Casita Del Campo,1920 Hyperion Ave, Los Angeles, CA 90027) and Fire Island Pines (Saturday, July 26th at 10 PM at Fire Island Pines Pavilion, Fire Island Pines, NY 11782), as well as two performances as an Official Selection of the Adelaide Cabaret Festival on Saturday, June 21st at 4 PM and 7:30 PM at the Space Theatre, King William Road, Adelaide, SA 5000, Australia. Tickets for all shows at www.PattiIssues.com. (more...)

The Weeknd to Play Las Vegas' PURE Nightclub, 5/16
by BWW News Desk - Apr 8, 2014

PURE Nightclub inside Caesars Palace will host the anticipated return of The Weeknd as he takes over the iconic main stage for a memorable live performance Friday, May 16. The celebrated R&B artist, also known as Abel Tesfaye, will have thousands of partygoers flocking to the nightspot to dance the night away as he brings his sultry sounds to the main room. (more...)

BWW Reviews: PETER AND THE STARCATCHER Provides Something to Believe In
by Elee Schrock - Apr 7, 2014

BroadwayWorld.com reviews the National Tour of 'Peter and the Starcatcher' in Chicago. (more...)

Quality, Not Quantity: Social Media Strategy for Small Business
by BWW News Desk - Apr 3, 2014

NEW YORK, April 3, 2014 /PRNewswire/ Engaging your target audience on social is a no-brainerit allows you to leverage the power of word-of-mouth marketing to an exponential degree and have two-way conversations with customers. But for many small businesses, social can become a slippery slope of creating accountsand subsequently neglecting them. It's important for small business marketers to make the most of their limited time and resources, and for social, that means establishing a focused strategy to achieve their goals. (more...)

Centaur Theatre's 4000 MILES Adds April 24 Performance
by BWW News Desk - Apr 18, 2014

Unanimous reviews, popular success and strong word-of-mouth has made the Canadian Premiere of Amy Herzog's 4000 Miles the must-see play of recent months. To keep up with the increasing demand of the sought-after tickets, Centaur Theatre adds a fourth additional performance : Thursday April 24, at 8PM. (more...)

BREAKING BAD Original Score Vinyl Edition to Hit Stores 4/29
by TV News Desk - Apr 17, 2014

SpaceLab9, in partnership with Madison Gate Records, is primed for the release of 'BREAKING BAD (Original Score From The Television Series)', a Deluxe Double LP edition scheduled to hit store shelves in North America on April 29th and in Europe on May 9th. Previously released as a limited double picture disc LP exclusively for Hot Topic stores by SpaceLab9 this past November, the score album to the groundbreaking series BREAKING BAD will now be released as a deluxe gatefold double LP to delight fans of the hit TV show and rabid vinyl collectors alike. (more...)

Yelp Announces Date of First Quarter 2014 Financial Results
by BWW News Desk - Apr 16, 2014

SAN FRANCISCO, April 16, 2014 /PRNewswire/ Yelp Inc. (NYSE: YELP), the company that connects consumers with great local businesses, today announced that it will issue its financial results for the first quarter ended March 31, 2014 after the market close on Wednesday, April 30, 2014. Yelp will host a conference call to discuss the results at 1:30 p.m. Pacific Time (4:30 p.m. Eastern Time) on the same day. (more...)

House Party, Inc. Wins Prestigious Social Media Award
by BWW News Desk - Apr 16, 2014

IRVINGTON, NY - Leading social marketing company House Party, Inc. announced it has won a 2014 Forrester Groundswell Award for its recent MorningStar Farms® Feel Good Grilling House Party campaign. (more...)

RBSCRP Securely Supports Point-of-Sale Systems using Bomgar
by BWW News Desk - Apr 15, 2014

For many years, RBSCRP supported its customers by phone or through on-site visits when issues arose. However, once internet use became widespread among its customers, RBSCRP began evaluating remote support solutions. “I wanted a solid solution that would grow with us, and I liked Bomgar's concurrent licensing structure, which didn't require that we buy a license for each customer or support representative,” said Ryan Lee, owner and president of RBSCRP. “We have five primary support representatives who serve hundreds of customers twenty-four hours a day, seven days a week. Bomgar gives us the flexibility we need to do that cost-effectively.” (more...)

BWW Blog: Questions Behind Running a Community Theatre
by Guest Blogger: Lindsay Mitchell - Apr 14, 2014

I found myself wondering about the accepted definition of community theatre and like so many in this day and age, I googled it. The following definition was on several pages I viewed, 'Community theatre refers to theatrical performance made in relation to particular communities-its usage includes theatre made by, with, and for a community.' (more...)

Mobile Goes Universal: New Survey Shows Older Generations Embrace Mobile as Local Shopping Companion
by BWW News Desk - Apr 14, 2014

TROY, Mich., April 14, 2014 /PRNewswire/ Boomers and Seniors are quickly following in the footsteps of their Gen Y and Gen X counterparts by actively using their mobile devices throughout the local purchasing process, according to the results of a new survey. The data demonstrate the growing importance for local businesses to invest in their mobile presence and marketing in order to attract and retain customers across all age groups. (more...)

Photo Flash: First Look at Neil Simon's RUMORS at Farmington Players Barn
by BWW News Desk - Apr 11, 2014

The Players are wrapping up the season with the Neil Simon classic Rumors, a zany fast-paced farce loaded with slamming doors, mistaken identities and physical humor. The show opens April 25th and runs through May 17th at the Farmington Players Barn in Farmington Hills. Tickets are on sale now at www.farmingtonplayers.org or at the box office: 248-553-2955. (more...)

Sebastian Rusk Releases 'Social Media Sucks'
by BWW News Desk - Apr 11, 2014

Miami, Florida (more...)

WALLFLOWERS Season 2 Launches at Stage17.tv; Episode 2 Out Today
by TV News Desk - Apr 10, 2014

STAGE17, Chairman David Stoller (Executive Chairman of Reach4Entertainment), President and Executive Producer Ondine Landa Abramson and Eight Track Tape Productions are pleased to present the second season of Wallflowers, the renowned comedic webseries created by Kieran Turner. STAGE17, a new digital entertainment destination for episodic fiction and reality programming, premiered Season 2, episode 1 on April 3, 2014, watch Season Episode 2, 'The Match Game' today, April 10, 2014 at www.Stage17.tv/series/wallflowers. Episodes will be released weekly on Thursdays. (more...)

magicJack Announces Release of magicApp for Android
by BWW News Desk - Apr 10, 2014

magicApp is already in use by almost 7 million users, growth that has been driven largely by Word of Mouth. The Company will begin its first pro-active digital and social marketing and consumer awareness campaign for magicApp beginning this month. (more...)

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