98 Degrees' Jeff Timmons to Host MEN OF THE STRIP
As one quarter of 98 Degrees, one of the most successful boy bands in pop history, Jeff Timmons learned a little something about whipping young girls into a frenzy.
On the recent "The Package Tour," a high grossing, 49-date summer fling across the U.S. with his group, New Kids on the Block and Boyz II Men, the singer saw firsthand the way otherwise mild mannered wives, moms, nurses, lawyers, etc. went crazy when NKOTB's Donnie Wahlberg and Jordan Knight ripped off their shirts like Chippendales dancers.
That's the kind of widespread, uncontrollable estrogen commotion Timmons is set on stirring up with "Men of the Strip" (www.menofthestrip.com), an explosive and multi-faceted new live male revue entertainment extravaganza whose branding is spot on: Taking Sexy To A Whole New Level!
A full spectrum and contemporary production featuring fresh choreography, sexy numbers, singing and dancing by each of the performers, a wide range of music and dynamic Cirque du Soleil elements (including acrobatics), "Men of the Strip" is a revolutionary new twist on the male revue concept.
The singer will both perform and play host to the launch of the hot new brand, which he developed in partnership with Glenn Douglas Packard, an Emmy-winning choreographer and producer whose live stage and video productions include work with P!nk, Usher, Missy Elliot, Ricky Martin and Whitney Houston. Packard was also involved in the late Michael Jackson's "30th Anniversary Celebration," an all-star tribute to the King of Pop.
Even as Timmons and his team continue to develop the full stage show, their branding of "Men of the Strip" has begun with the marketing of a 16-month 2014 calendar with a bonus centerfold poster - which offers an exclusive first look into the cast at their sexiest moments. The calendar retails for $14.95 and is available at www.menofthestrip.com.
Timmons met Packard in 2011 when he was brought on to host and sing 98 Degree hits and some of his solo tunes during the popular nightly Chippendales show at The Rio in Las Vegas-a gig that was supposed to last a few weeks but extended throughout the summer. Packard had revamped and revitalized and the Chippendales concept for its long running stint at the multi-million dollar theater, while also choreographing the show. For Timmons' performances, which occasionally included him ripping his shirt off, venues took away its customary tables to create a rock concert vibe, allowing the girls to be closer to the action onstage.
During his extended, run there, Timmons also met his business partner and third principle in "Men of the Strip," Mike Foland, a former UFC fighter and Vegas-based entrepreneur who was ushering and hosting at Chippendales.
"Chippendales had been approaching me to be part of their show for many years, but I had the stereotypical 'male stripper' thought in my mind, until my wife, Amanda, convinced me that it would be a good idea," Timmons says. "I quickly realized how well produced and choreographed it was. Glenn had really done an amazing job. It was sexy like a boy band on steroids, only these guys didn't sing. It was a little irreverent but not dirty or nasty. The show had some older guys in it, but I envisioned a potentiAl Gold mine in making it younger, hipper, kind of like they later showed in 'Magic Mike,' with super sexy 20-something dudes showing their personalities while they dance their asses off."
Timmons thought with a more youthful approach and some extra production elements-including stronger visuals and musical performances from the dancers-he could take the Chippendales show to the next level. "I proposed all sorts of ideas to update their brand, and suggested ways to mainstream it via calendars in all the retail outlets and extra media exposure," he says. "But the producers didn't feel the need for such growth. They were happy with their successful residency in Vegas. That's when Glenn, Mike and I decided to join forces and launch a new male revue our way."