Drake-Hosted SNL Posts Solid Ratings in Households, Adults 18-49

By: Jan. 19, 2014
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"Saturday Night Live," with host and musical guest Drake, averaged a 4.7/12 in household results in Nielsen's 56 metered markets and a 2.7/11 in adults 18-49 in the 25 markets with Local People Meters, making it the #1 telecast of the night on the Big 4 networks in both metered-market households and 18-49 rating in the Local People Meters.

Versus the #2 program on the Big 4 networks last night, "SNL" was rated 74% higher in metered-market households (4.7 vs. 2.7 for ABC's "20/20"). In adults 18-49 in the Local People Meters, "SNL" more than tripled the night's #2 telecast on ABC, CBS, NBC or FOX (2.7 vs. 0.8 for "20/20" and an "SNL" encore).

Saturday Primetime Results:

From 8-10 p.m., an encore telecast of "Chicago P.D." (0.5/2 in 18-49, 2.8 million viewers overall) ranked #2 in the time period among the Big 4 networks in total viewers, with NBC's biggest overall audience in the time period, excluding sports, since Dec. 14.. The "Chicago P.D." rebroadcast tied for #2 in the time period in adults 25-54 and other key demos.

A rebroadcast of "Saturday Night Live," with host John Goodman and musical guest Kings of Leon (0.7/2 in 18-49, 2.6 million viewers overall from 10-11 p.m. ET) ranked #2 in the time period among ABC, CBS and NBC in adults 18-49 and tied for #1 among those nets in men 18-49 and men 18-34. From its first half-hour to its second, the 10 p.m. "SNL" rebroadcast grew or held steady in every key measure, including a gain of 14% in adults 18-49 (to a 0.8 rating from a 0.7).

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.


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