Simon and Schuster Children's Books Launches the First Fan-Driven Cover Reveal for ZOM-B MISSION
Simon and Schuster Children's Books today launched the first fan-driven cover reveal for a UK YA title, for global bestselling author Darren Shan's next novel, Zom-B Mission.
The book, which is the seventh title in the 12-part Zom-B series, will be published on 27th March 2014, but from today fans can take part in revealing the cover by visiting a dedicated website, www.zombreveal.com. Each fan can choose a square to reveal then share the page through their social networks to uncover a portion of the image underneath. Fans can also follow news and comment on the reveal via the Twitter hashtag #zombmission.
Kat McKenna, Senior Marketing & Publicity Executive at S&S, explained: "We
always make an event of revealing Darren's book covers, as his fans love the artwork and want to be first to see what's coming next, but this time we wanted to really build excitement around the next release."
Shan added: "I love the fact that, 15 years after I published my first book, we're still finding new ways to interact with readers. By giving fans the power to control the release rate of the cover, we allow them to become a crucial part of the publication process. As someone who has always tried to involve my fans in the world of my books as much as possible, this is an exciting leap forward for me, and I can't wait to see how it turns out."
S&S will be promoting the reveal widely across social media, including Shan's 180k+ Facebook and Twitter followers.
The cover reveal is part of an ongoing marketing campaign for the Zom-B series which will include more fan-driven elements and interaction throughout the year as well as outreach to genre readers via partnerships and events.
Shan's Zom-B series launched in September 2012 and has sold 250k copies so far. A new title is published every 3 months, through to summer 2015. Find out more about the series at www.zom- b.co.uk.