Commercial Theatre Institute Announces Programming in Marketing, Investor Relations and More for Spring 2014

Commercial Theatre Institute Announces Programming in Marketing, Investor Relations and More for Spring 2014

Tom Viertel, Executive Director of CTI, has announced the Commercial Theater Institute's 2014 Spring Season. CTI is the theatre industry's leading training and professional development program. It covers a wide range of topics, and features over 100 of the most distinguished industry professionals as lecturers and panelists including many Tony Award winning producers. CTI programs include a 14-week program that explores producing in depth, a 3-day intensive introduction to producing and half-day or one day workshops on specialized topics.

Mr. Viertel said, "We're very excited about this year's courses. Future producers and investors can learn from and interact with theater owners, Tony Awardâ - winning producers and creative teams, advertising, marketing and financial executives. These are valuable lessons on every aspect of producing and a chance to get to know many of the people who are leaders in the Broadway community."

CTI's 14-week program on Advanced Topics for Commercial Producers and Managers
Monday evenings from 7:00pm - 10:00pmbetween February 10 and May 19, 2014

3-day Intensive: An Introduction to Commercial Producing
Friday, April 11 - Sunday, April 13, 2014- A 3-day introduction to Broadway producing

A comprehensive overview of producing for the commercial theater and an excellent networking opportunity, this program explores all of the most important aspects of producing for Broadway. It is suitable not only for those who seek a career in producing but also for those interested in investing in Broadway.

Additional upcoming CTI programs:

Marketing: At the Crossroads
Friday, February 21, 2014- One day workshop

An in-depth look at the strategy for reaching your key audience through integrating digital and traditional media, dynamic pricing, understanding of distribution channels, and more.

Producing Workshops, Readings, and Showcases: A Practical Approach
Friday March 14, 2014- One day workshop

A step-by-step guide to the developmental tools available to a Broadway producer, the union rules and regulations for each of these formats and how to budget their costs.

Exploiting Your License
Friday May 9, 2014- Half-day workshop

The legal and structural basics of developing additional revenue streams supported by case histories from successful productions.

Investor Relations & Here's the Pitch
Friday, May 16, 2014- One-day workshop

Specific strategies on how to identify financial sources, how to develop and present an investment proposition, and how to communicate, inform and involve investors as a project unfolds.

Who Gets What?
Monday, June 16, 2014- Half-day workshop

What happens to the money that a production earns when it's running on Broadway and the current industry standards for deal-making with the creative team and co-producers.

7th Annual CTI-O'Neill Summer Workshop: A Producing Practicum
Wednesday, July 9 - Friday, July 11, 2014- 3-day intensive

Teams of participants study advanced topics in producing and develop business plans for a selection of plays and musicals at the O'Neill Summer Conference in Connecticut. The workshop is a mixture of lectures, one-on-one sessions, interaction with writers and directors, and group discussion. The curriculum and setting provide a unique opportunity to interact with artists and understand the process of creative development.

Details and information for all courses can be found at Also, follow on Twitter @CTIPrograms or on

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