BWW Feature: DAISY Examines the First Political Attack Ad Created in 1964
Based on true events and strikingly relevant today, DAISY explores the moment in TV history when the political attack ad was born. In the autumn of 1964, one year after the assassination of President John F. Kennedy, bloody turmoil over Civil Rights was spilling onto the streets, a fearful ideology that made the threat of nuclear war palpable was growing from the conservative right, and a skirmish in the far-off nation of Vietnam wouldn't go away. With the presidential election looming, an advertising agency working for Lyndon Johnson unleashed the most devastating political commercial ever conceived, the 'Daisy' ad.