Rian Durham Videos

As theatres across the globe have started the journey back to normal operations, one thing has become abundantly clear: audience members aren’t buying tickets in the same way, or on the same cycle, that they were beforehand. As many producers have noted, audiences are buying tickets later and later in the cycle, with many ticket purchases coming within two weeks of the performance date. This shift means that producers and their marketing team must reconsider how and when they’re making their media buys. For this webinar, we were joined by Situation Interactive’s Rian Durham to discuss what producers should be considering, how Situation is dealing with the shift, and more!