Before the 2024 season begins, BroadwayWorld is taking a pause to reflect on this past year in theatre, surveying dozens of Broadway insiders, from producers to writers; marketing experts to press representatives.
As we hit the unofficial start of summer, overall the trends are looking up for Broadway and the broader theatre industry.
Today, we talk to Senior Creative Group Director Stephanie Sciandra Smith who leads the agency's creative and content, helping to connect Broadway shows with their global fan bases for success on both Broadway and beyond.
Next up - Rian Durham, Account Group Director and the strategic marketing lead for multiple Broadway shows that weathered the shutdown like WICKED, or launched shortly after re-opening like the highly anticipated revival of FUNNY GIRL.
As theatres across the globe have started the journey back to normal operations, one thing has become abundantly clear: audience members aren’t buying tickets in the same way, or on the same cycle, that they were beforehand.
As we once again find ourselves entering a winter of uncertainty, a few breakthrough infections and other illnesses have plagued major productions in multiple markets the past few weeks.
Stephen Sondheim pushed the form to new heights, and in many ways gave us the modern musical that we know today.
Across the globe, COVID case counts are rising once again, but the potential impact on tourism - the next major move toward the full recovery of the entertainment industry - is yet to be seen.
The holidays are starting to look more “normal” for Broadway and NYC - with restrictions on international tourists lifted, the return of the Broadway holiday schedule, and an uptick in grosses post-Halloween, things are starting to feel much more normal in New York - and regions beyond.
After a week of announcements here at BroadwayWorld (more on those below), it has also been a week of mostly good news throughout the theatre industry - tourism numbers continue to climb in major regional hubs and theatres continue to announce fuller season schedules for the coming year.
BroadwayWorld is pleased to announce the next Industry Pro webinar: The New Marketing Cycle with Rian Durham of Situation.
The Off-Broadway production of The Long Shrift, written by Robert Boswell and directed by James Franco, opened last night at Rattlestick Playwrights Theater.
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