Industry Pro Webinar Replay - The New Marketing Cycle

Last week, Rian Durham joined the Industry Pro Webinar to discuss the changing marketing landscape for live performance marketers. With deep experience in the world of Broadway, Rian's insights include how the marketing cycle has shifted in a post-COVID environment, how the cycle hasn't shifted, and the types of metrics marketers should be keeping an eye on.

Among many key insights, Rian's discussing of how the marketing funnel has shifted, with more effort needing to be put forward in bringing people into the top of the funnel and to be aware of an extended consideration phase - that period of time between when someone becomes aware of your production and when they make the choice to purchase the tickets.

If you missed the webinar, check out a full replay below!