Brand USA Partners with Spotify and Five Emerging Artists to Launch Hear the Music, Experience the USA
by Macon Prickett
- Apr 19, 2018
Brand USA, the destination-marketing organization for the United States, today announced Hear the Music, Experience the USA, an integrated marketing campaign utilizing the power of music to promote international travel to the United States. A unique exploration in sound, Hear the Music, Experience the USA interprets Bobby Freeman's iconic song, 'Do You Wanna Dance?' through different musical genres as envisioned by five innovative artists bringing the unique cultural sounds of their cities to life. The campaign was created and executed by Mustache, a content-first creative agency, working alongside MediaCom as Brand USA's communications, data, and audience partner. To amplify the campaign, Brand USA has partnered with digital music service Spotify to enhance discovery and exploration options with more than 20 customized U.S. city soundscape playlists. This dynamic storytelling tool presents a new way for Brand USA to inspire, invite, and welcome visitors from all over the world.
BWW Review: Bullying Survivor LISA JASON Sings Her Story 'Beautifully' at the Laurie Beechman
by Victoria Ordin
- May 16, 2016
“I . . . am a survivor,” Lisa Jason announces solemnly near the beginning of her poignant new cabaret show, Bullied to Beautiful, which premiered in its present incarnation last Wednesday night (it originally debuted last October at the Metropolitan Room) at the Laurie Beechman Theatre. Uprooted at seven from Long Island to a small, homogenous, anything-but-friendly town on Cape Cod, Jason encountered relentless physical and verbal abuse at the hands of “blue-eyed, blonde-haired” kids “with alligators on their shirts.”
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