Pepe Willie SXSW 2018 PHOTO CREDIT: Kathy Strain Photo

From: Photo Flash: BWW Coverage SXSW 2018: Buddy Holly Educational Foundation Fundraiser during SXSW

On Tuesday evening, there was a private event sponsored by a long-time attendee couple. This event wasn't as ordinary as one would think it might be. This event was, in fact, an opportunity to showcase great talent at SXSW and give them more exposure. But, along with that comes the fact that included in the lineup were Grammy Award winners and nominees, CEO's and more.