Skip to main content Skip to footer site map

Industry Pro Newsletter: Orchestras Back on the Road, Streaming Continues for Some Companies

Ballet Companies See Female Artistic Directors for the First Time



With many theatres getting into the swing of things with their holiday offerings, the end of 2022 is now in sight for many companies. The last few years have seen seismic shifts in how the industry operates, and this week, Cara Joy David brings us a great piece about how some companies are keeping the relatively new avenue of streaming open as a way to maintain access for audiences

Brought to you by: Kalavela the Musical

Industry Pro Newsletter: Orchestras Back on the Road, Streaming Continues for Some Companies Johanna Telander's Kalevala The Musical (Original Concept Album), starring Ramin Karimloo and Julia Murney, is an epic fantasy set to a lush score of pop, jazz, and a flair of Finnish folk music. Inspired by the national poem of Finland, the musical explores the connection of human and nature, as two children find an ancient artifact in the woods and unlock a portal into the forgotten world of Kalevala, where they must help the spirit of humanity return to his roots. www.kalevalamusical.com

SUBSCRIBE NOW - Want this newsletter delivered to your inbox every Monday? Make sure and subscribe using the form at the top or bottom of this page to join the Industry Pro mailing list.

Industry Trends

Orchestras Get Back on the Road

While theatre tours resumed operation a while ago, the particular challenges of getting orchestras out on the road - both domestically and internationally - orchestras have been slow to return to the world of touring. As vaccinations have become widely adopted and caseloads have leveled off, orchestras are finally getting back on the road. Click here to read more...

Broadway/New York

Is Streaming Over? by Cara Joy David

Streaming helped the industry stay alive through the pandemic. Now, as audiences are again heading to the theater, many theaters are ceasing streaming options. However, some are digging in on their commitment to virtual viewing.

"We're a theater company that's committed to access," said Daniella Topol, Artistic Director of Rattlestick Theater, which is currently utilizing a hybrid in-person and streaming model for its world premiere of THE GETT. "Maybe it's hard for people to get to the theater, to climb up the stairs here, or all of the other physical situations people are dealing with. We also have audiences from all over the world -- we do immigrant artists' work, we have a Global Gab series... We didn't want to turn our back on the expanded perspective that we learned through Covid."

For THE GETT, Rattlestick hired Iris MediaWorks to handle the technical elements. Three cameras filmed the show, which was live edited and mixed. Audience members buy tickets -- which in Rattlestick's case cost the same as an in-person seat ($49.50, inclusive of service fee) -- and can watch the pre-edited stream only while the live performance is going on. Actors' Equity requires that each theater only sell the amount of "seats" in the house (otherwise additional remuneration is on the table). Rattlestick is 99 "seats," meaning they can only sell that many tickets, inclusive of streaming. Rattlestick apportions it so that there are 20 streams available per performance and 79 in-person seats.

Second Stage Theater is likewise keeping with a tradition they started last season. Just as they streamed two weeks of CLYDE'S, the company is also live streaming two weeks of BETWEEN RIVERSIDE AND CRAZY. The simulcasts will once again be captured by five to seven cameras at each performance and edited live. All simulcast tickets are $68, inclusive of service fee, which is less than a seat at the theater.

While Rattlestick and Second Stage are among the companies continuing with their pandemic traditions, HERE just launched URHERE, a new virtual platform, which will include archival material, digital premieres and live streams. The development of the platform was supported by a grant from Bloomberg Philanthropies. It is gradually growing. Amanda Szeglowdki, Associate Artistic Director & Marketing Director, said that live streaming was not discussed with the artists programmed for this season, but it will be part of the discussion for next season.

"There are shows that will be part of the normal HERE season that will be streamed, because it does expand our reach, but we also are excited by work that is made for this realm," Szeglowdki said.

Of course, just how long streaming can continue before union issues rear their ugly head remains to be seen. Actors' Equity and SAG-AFTRA reached a special pandemic-era agreement to allow streaming to continue without a battle between the unions. The second extension of that agreement is set to expire at the end of this year.

But for now, the theaters who have decided to lean in to streaming are enjoying it. All the efforts to set it up -- and it was often not easy -- are not being wasted.

As Topol said: "Isn't it better to like create a situation where people can see the work and dialogue about it if and as they want?"

Regional

Female Artistic Directors Take Over Major Ballet Companies for the First Time

As Hope Muir, Susan Jaffe, and Tamara Rojo assume leadership roles at National Ballet of Canada, American Ballet Theatre, and San Francisco Ballet, respectively, ballet organizations in Toronto, New York City, and San Francisco are going through a change. The entry of women proves that they are laying a strong claim in a professional arena that has historically benefited men as three renowned, longtime directors leave these organizations. Click here to read more...

International

Industry Pro Newsletter: Orchestras Back on the Road, Streaming Continues for Some Companies

Yasmin Sidwha on Getting ACE Funding and Tackling Inequality

In a guest blog, Yasmin Sidwha, founder of the Oxford based Mandela Theatre Company, describes the journey from the companies founding in 2015, the work they're doing now, and what it means to have finally received funding from Arts Council England. Click here to read more...

Hamilton to Leave Australia in 2023

Following the Brisbane theatre season, the musical which opened in Australia in March 2021, will kick off its first international tour, starting in Auckland in May 2023. Click here to read more...

Matilda Tops UK Box Office on Opening Weekend

With box office receipts of around $5 million in its opening weekend, the adaptation of the stage musical topped the new Black Panther film by about 50%. Click here to read more...

Missed our last few newsletters?

November 21, 2022 - NYC Tourism is Back, Regional Awards Voting Underway

As many theatres get into the swing of their holiday shows and end of year giving campaigns, some good signs for the New York theater industry as tourism continues to rebound from the pandemic. While things still aren't back to the record setting year of 2019, the city is anticipating ending the year at about 85% of those levels, with a huge number of tourists making their way to the city between Thanksgiving and New Years Eve. Click here to read more...

November 14, 2022 - New Funding Challenges in the UK and US, New Leaders Take Their Posts

In the UK, there has been a major shift in governmental funding - with Arts Council England moving funds out of London and into the regions, causing a lot of major institutions to sort out how to fill the gap. In the US, programs designed to help businesses and producers make it through the pandemic have been winding down or coming to an end over the last fiscal year - but audiences and other funding aren't yet back to their pre-pandemic levels, leaving leaders in a tough position to figure out how to get their institutions back on firm financial footing. Click here to read more...

November 7, 2022 - COVID Continues to Impact the Industry, UK Shakes Up Arts Funding

Ask anyone working in arts administration right now, and they'll tell you that the challenges they are facing are numerous and unprecedented. For many regional theaters, audiences are slow to return - but is that individual ticket buyers or season subscribers? Are they concerned about COVID or is it something else? In Europe, a looming energy crisis is putting the pressure on many organizations budgets, and on top of that the UK announced a major shake up of how they are funding arts organizations in London. As we start to wind down 2022, we're beginning to understand the new challenges being faced in the new normal. As we move forward from here, we'll be tracking the new solutions to these challenges right here in this newsletter. Click here to read more...

BroadwayWorld Resources

BroadwayWorld Stage Mag - A Fully Interactive Show Program

The digital solution to your show program needs - want to see what's possible? Check out the Stage Mag's for A Gentleman's Guide to Love and Murder and for The Musical of Musicals (The Musical!)! Then start building your own at stagemag.broadwayworld.com.

Add Your Show to our Regional Events Calendar

As audiences get set to return to in-person performances, and as your company works to market your own return to the stage, make sure you've got your upcoming shows in our regional events calendars. Listings are free of charge, with boosting options available. Get your show listed now

Want this newsletter in your inbox every week? Subscribe here.

Want more information about marketing options with BroadwayWorld? Request a media kit here and a member of our sales and marketing team will reach out promptly.






Related Stories
Industry Pro Newsletter: Alive Downtown Alliance, Labor Issues on the West End Photo
With more frequency, we are starting to see alliances of theaters come together across different regions to create a stronger entity. And that isn’t a surprising development. Given the rising costs within the industry, collaboration continues to be one of the best ways to keep those costs down.

How Regional Theaters Are Making it Work in 2023 Photo
A couple of weeks ago, I wrote about the problems regional theaters are having attracting audiences. Unfortunately, there is no magic formula. Audience members I’ve spoken to on my trips to regionals have cited all kinds of reasons for being there.

Subscribe to BroadwayWorlds Industry Pro Newsletter on LinkedIn Photo
Stay up-to-date on the latest latest industry news, trends, and offers by subscribing to our weekly Industry Pro newsletter on LinkedIn. 

Industry Pro Newsletter: Multiple High-Profile Leadership Departures Photo
A new labor agreement in the UK, multiple high profile departures, and the end of the streaming truce between AEA and SAG-AFTRA are the highlights of this week’s Industry Pro newsletter, which indicates an industry that is in the midst of roaring back and finding its footing.

Industry Classifieds


From This Author - Alex Freeman


Industry Pro Newsletter: Alive Downtown Alliance, Labor Issues on the West EndIndustry Pro Newsletter: Alive Downtown Alliance, Labor Issues on the West End
January 23, 2023

With more frequency, we are starting to see alliances of theaters come together across different regions to create a stronger entity. And that isn’t a surprising development. Given the rising costs within the industry, collaboration continues to be one of the best ways to keep those costs down.

Industry Pro Newsletter: Multiple High-Profile Leadership DeparturesIndustry Pro Newsletter: Multiple High-Profile Leadership Departures
January 17, 2023

A new labor agreement in the UK, multiple high profile departures, and the end of the streaming truce between AEA and SAG-AFTRA are the highlights of this week’s Industry Pro newsletter, which indicates an industry that is in the midst of roaring back and finding its footing.

Industry Pro Newsletter: Directors in the UK, Women of Color Leaving Theater at Alarming RateIndustry Pro Newsletter: Directors in the UK, Women of Color Leaving Theater at Alarming Rate
January 9, 2023

how are things going regionally? This week, Cara Joy David takes a look at what bumpy waters might be ahead for these large regional companies. Additionally, stories of troubling trends on who is leaving the field - women of color, directors in the UK - and theaters adjusting their leadership models as they step into an unknown future.

Industry Pro Newsletter: Cara Joy David's Lessons for Theater in 2022Industry Pro Newsletter: Cara Joy David's Lessons for Theater in 2022
January 3, 2023

Early reports indicate that last week was a good one for Box Offices, and here’s a reminder that you can get up to date gross information on BroadwayWorld when the League releases their data. With the year coming to a close last week, Cara Joy David offers her thoughts on a few of the lessons learned from 2022.

Industry Pro Newsletter: NEA Sees Increased Funding, AEA and Broadway League Reach AgreementIndustry Pro Newsletter: NEA Sees Increased Funding, AEA and Broadway League Reach Agreement
December 27, 2022

As the year draws to a close, Cara Joy David offers us a preview of some of the decisions facing the Administration Committee of the Tony Awards. We’ve also got good news out of Washington, as the NEA received increased funding in the most recent budget passed by Congress and a look at the uncertain future of Victory Gardens Theater.