This is Fairy Tale Land. It's filled with magic, monsters and all of the characters we all know from stories growing up. It's real, and so are the people in it. But unlike the "happily ever after" you may have heard about, their stories continued, and The Evil Queen cast a Dark Curse over the land....
This is Storybrooke. It's a quiet, little, New England town filled with people who go about their everyday lives with no idea who they really are. The Queen's Curse has trapped them here and placed her in near-complete control. They have no real memories and no real hope.
Once Upon A Time is, at its core, a story about hope.
This is Storybrooke. It's a quiet, little, New England town filled with people who go about their everyday lives with no idea who they really are. The Queen's Curse has trapped them here and placed her in near-complete control. They have no real memories and no real hope.
Once Upon A Time is, at its core, a story about hope.
Latest Articles About Once Upon a Time on ABC
ABC.com to Offer Full Series Streams of Primetime Dramas REVENGE & ONCE UPON A TIME
by Caryn Robbins - December 08, 2011
ABC Entertainment is making all full episodes of two of its most popular new dramas, 'Revenge' and 'Once Upon a Time,' available to fans throughout the holidays on ABC.com and on the ABC Player for iPad. ABC.com regularly premieres ABC shows the day after they air, with up to five of the most curren...
by Caryn Robbins - December 08, 2011
ABC Entertainment is making all full episodes of two of its most popular new dramas, 'Revenge' and 'Once Upon a Time,' available to fans throughout the holidays on ABC.com and on the ABC Player for iPad. ABC.com regularly premieres ABC shows the day after they air, with up to five of the most curren...
The White Buffalo's Music To Be Featured On Tonight's Season Finale Of Sons Of Anarchy
by Kelsey Denette - December 06, 2011
The White Buffalo releases his latest EP THE LOST & FOUND today on Unison Music Group. Already a fixture on the west coast's live music scene, the buzz on The White Buffalo has spread nationally thanks to the intensity of the band's shows and national TV placements on hit programs such as FX's Sons ...
by Kelsey Denette - December 06, 2011
The White Buffalo releases his latest EP THE LOST & FOUND today on Unison Music Group. Already a fixture on the west coast's live music scene, the buzz on The White Buffalo has spread nationally thanks to the intensity of the band's shows and national TV placements on hit programs such as FX's Sons ...
Live Twitter Chat with ONCE UPON A TIME's Jennifer Morrison Set for 12/11
by Caryn Robbins - December 06, 2011
Fans of ABC's new hit drama, 'Once Upon a Time,' will be able to submit questions and receive real-time responses from actress Jennifer Morrison (Emma Swan), who will be up on Twitter at @jenmorrisonlive, during the East and West Coast broadcasts of the show on SUNDAY, DEC. 11, from 8:00-9:00 p.m., ...
by Caryn Robbins - December 06, 2011
Fans of ABC's new hit drama, 'Once Upon a Time,' will be able to submit questions and receive real-time responses from actress Jennifer Morrison (Emma Swan), who will be up on Twitter at @jenmorrisonlive, during the East and West Coast broadcasts of the show on SUNDAY, DEC. 11, from 8:00-9:00 p.m., ...
ABC's ONCE UPON A TIME More Than Doubles Its Lead-in
by Caryn Robbins - December 05, 2011
·TV's #1 new drama with young adults, Once Upon a Time continued to produce substantial year-over-year gains for ABC, improving over original programming on the year-ago night by 17% in Total Viewers and by 41% in Adults 18-49....
by Caryn Robbins - December 05, 2011
·TV's #1 new drama with young adults, Once Upon a Time continued to produce substantial year-over-year gains for ABC, improving over original programming on the year-ago night by 17% in Total Viewers and by 41% in Adults 18-49....
ABC Announces Live Twitter Chat with ONCE UPON A TIME's Josh Dallas, 12/4
by Caryn Robbins - November 29, 2011
Fans of ABC's new hit drama, ONCE UPON A TIME will be able to submit questions and receive real-time responses from actor Josh Dallas (Prince Charming/David), who will be up on Twitter at @joshdallas, during the East and West Coast broadcasts of the show on SUNDAY, DECEMBER 4 from 8:00-9:00 p.m., ET...
by Caryn Robbins - November 29, 2011
Fans of ABC's new hit drama, ONCE UPON A TIME will be able to submit questions and receive real-time responses from actor Josh Dallas (Prince Charming/David), who will be up on Twitter at @joshdallas, during the East and West Coast broadcasts of the show on SUNDAY, DECEMBER 4 from 8:00-9:00 p.m., ET...
ABC's ONCE UPON A TIME Returns with Series HIgh in Teens and Kids
by Caryn Robbins - November 28, 2011
During the 7 o'clock hour opposite CBS' huge 1-hour NFL overrun, ABC's America's Funniest Home Videos was up over its most recent telecast two weeks ago, achieving season highs with viewers and young adults. In fact, the show drew its biggest audience in nearly 9 months and equaled its highest young...
by Caryn Robbins - November 28, 2011
During the 7 o'clock hour opposite CBS' huge 1-hour NFL overrun, ABC's America's Funniest Home Videos was up over its most recent telecast two weeks ago, achieving season highs with viewers and young adults. In fact, the show drew its biggest audience in nearly 9 months and equaled its highest young...
'Lost's Emilie de Raven to Guest Star on ABC's ONCE UPON A TIME
by Caryn Robbins - November 28, 2011
According to TVGuide.com, actress Emilie de Raven is set to guest star on the Valentine's Day special episode of the hit ABC show ONCE UPON A TIME, tentatively scheduled to air on February 12, 2012. ...
by Caryn Robbins - November 28, 2011
According to TVGuide.com, actress Emilie de Raven is set to guest star on the Valentine's Day special episode of the hit ABC show ONCE UPON A TIME, tentatively scheduled to air on February 12, 2012. ...
ABC's Music Lounge Offers Two Exclusive Free Downloads This Week on ABC.com
by Kelsey Denette - November 23, 2011
ABC.com will be offering two free downloads, exclusively, from their Music Lounge website this week. The single 'Hold On' by Alabama Shakes will be featured on 'Revenge' tonight, WEDNESDAY, NOVEMBER 23 (10:00-11:00 p.m., ET). 'Hold On' will be available to download online for free beginning tonight ...
by Kelsey Denette - November 23, 2011
ABC.com will be offering two free downloads, exclusively, from their Music Lounge website this week. The single 'Hold On' by Alabama Shakes will be featured on 'Revenge' tonight, WEDNESDAY, NOVEMBER 23 (10:00-11:00 p.m., ET). 'Hold On' will be available to download online for free beginning tonight ...
ABC Music Lounge to Offer Two Exclusive Free Downloads This Week
by Caryn Robbins - November 23, 2011
ABC.com will be offering two free downloads, exclusively, from their Music Lounge website this week. The single 'Hold On' by Alabama Shakes will be featured on 'Revenge' tonight, WEDNESDAY, NOVEMBER 23 (10:00-11:00 p.m., ET)....
by Caryn Robbins - November 23, 2011
ABC.com will be offering two free downloads, exclusively, from their Music Lounge website this week. The single 'Hold On' by Alabama Shakes will be featured on 'Revenge' tonight, WEDNESDAY, NOVEMBER 23 (10:00-11:00 p.m., ET)....
ABC's MODERN FAMILY Delivers Record-Setting DVR Gains
by Caryn Robbins - November 21, 2011
For its 6th straight telecast, Modern Family registered as the week's biggest gainer via time-shifted viewing in both Total Viewers and Adults 18-49, picking up an additional 4.92 million viewers and 2.6 rating points from its originally reported Live + Same Day numbers....
by Caryn Robbins - November 21, 2011
For its 6th straight telecast, Modern Family registered as the week's biggest gainer via time-shifted viewing in both Total Viewers and Adults 18-49, picking up an additional 4.92 million viewers and 2.6 rating points from its originally reported Live + Same Day numbers....
ABC Announces Live Twitter Chat with ONCE UPON A TIME Star Raphael Sbage, 11/27
by Caryn Robbins - November 21, 2011
Fans of ABC's new hit drama, 'Once Upon a Time,' will be able to submit questions and receive real-time responses from actor Raphael Sbarge (Jiminy Cricket/Archie Hopper), who will be up on Twitter at @raphaelsbarge, during the East Coast broadcast of the show on SUNDAY, NOV. 27 from 8:00-9:00 p.m.,...
by Caryn Robbins - November 21, 2011
Fans of ABC's new hit drama, 'Once Upon a Time,' will be able to submit questions and receive real-time responses from actor Raphael Sbarge (Jiminy Cricket/Archie Hopper), who will be up on Twitter at @raphaelsbarge, during the East Coast broadcast of the show on SUNDAY, NOV. 27 from 8:00-9:00 p.m.,...
ABC Hits Sunday Season High and Grows in Adults 18 - 49
by Caryn Robbins - November 14, 2011
Up against strong NFL-fueled competition on the evening from a high rated Sunday Night Football game (New England Patriots-NY Jets) on NBC and Fox's NFL-overrun boosted lineup, ABC grew its Adult 18-49 audience by 8% week to week, equaling a season high in the key young adult sales demo. The Net was...
by Caryn Robbins - November 14, 2011
Up against strong NFL-fueled competition on the evening from a high rated Sunday Night Football game (New England Patriots-NY Jets) on NBC and Fox's NFL-overrun boosted lineup, ABC grew its Adult 18-49 audience by 8% week to week, equaling a season high in the key young adult sales demo. The Net was...
STAGE TUBE: Sneak Peek - 'The Price of Gold' on ABC's ONCE UPON A TIME
by Caryn Robbins - November 10, 2011
On this Sunday's episode of ABC's ONCE UPON A TIME entitled, 'The Price of Gold', Emma tries to help a young pregnant woman escape from the clutches of Mr. Gold. Meanwhile, back in the fairytale world that was, Cinderella (Jessy Schram, 'Falling Skies') makes a regrettable deal with Rumplestiltskin...
by Caryn Robbins - November 10, 2011
On this Sunday's episode of ABC's ONCE UPON A TIME entitled, 'The Price of Gold', Emma tries to help a young pregnant woman escape from the clutches of Mr. Gold. Meanwhile, back in the fairytale world that was, Cinderella (Jessy Schram, 'Falling Skies') makes a regrettable deal with Rumplestiltskin...
ABC's MODERN FAMILY Solidifies Its #1 Ranking
by Caryn Robbins - November 07, 2011
Based on the Live + 7 Day ratings among Adults 18-49, ABC claimed TV's biggest gainer via time-shifted viewing for the 5th week running (with Modern Family), the biggest drama gainer through all 5 weeks of the new season (with Grey's Anatomy) and the biggest new drama gainer (with Once Upon a Time)....
by Caryn Robbins - November 07, 2011
Based on the Live + 7 Day ratings among Adults 18-49, ABC claimed TV's biggest gainer via time-shifted viewing for the 5th week running (with Modern Family), the biggest drama gainer through all 5 weeks of the new season (with Grey's Anatomy) and the biggest new drama gainer (with Once Upon a Time)....
ABC's ONCE UPON A TIME Hits Series High in Adults 18 - 34
by Caryn Robbins - November 07, 2011
Facing strong sports-led competition on the evening from another high-rated Sunday Night Football contest (Baltimore Ravens-Pittsburgh Steelers) and Fox's NFL-overrun (NY Giants-Patriots) fueled lineup, ABC achieved Sunday season highs in Adults 18-34 and Women 18-34....
by Caryn Robbins - November 07, 2011
Facing strong sports-led competition on the evening from another high-rated Sunday Night Football contest (Baltimore Ravens-Pittsburgh Steelers) and Fox's NFL-overrun (NY Giants-Patriots) fueled lineup, ABC achieved Sunday season highs in Adults 18-34 and Women 18-34....
Live Twitter Chat With Ginnifer Goodwin on ABC's ONCE UPON A TIME , 11/6
by BWW News Desk - November 06, 2011
Fans of ABC's new hit drama, 'Once Upon a Time,' will be able to submit questions and receive real-time responses from actress Ginnifer Goodwin, who will be up on Twitter at @ginnygoodwin, during the East Coast broadcast of the show on SUNDAY, NOVEMBER 6 from 8:00-9:00 p.m., ET. Goodwin will also of...
by BWW News Desk - November 06, 2011
Fans of ABC's new hit drama, 'Once Upon a Time,' will be able to submit questions and receive real-time responses from actress Ginnifer Goodwin, who will be up on Twitter at @ginnygoodwin, during the East Coast broadcast of the show on SUNDAY, NOVEMBER 6 from 8:00-9:00 p.m., ET. Goodwin will also of...
Live Twitter Chat With Ginnifer Goodwin on ABC's ONCE UPON A TIME , 11/6
by Caryn Robbins - November 03, 2011
Fans of ABC's new hit drama, 'Once Upon a Time,' will be able to submit questions and receive real-time responses from actress Ginnifer Goodwin, who will be up on Twitter at @ginnygoodwin, during the East Coast broadcast of the show on SUNDAY, NOVEMBER 6 from 8:00-9:00 p.m., ET. Goodwin will also of...
by Caryn Robbins - November 03, 2011
Fans of ABC's new hit drama, 'Once Upon a Time,' will be able to submit questions and receive real-time responses from actress Ginnifer Goodwin, who will be up on Twitter at @ginnygoodwin, during the East Coast broadcast of the show on SUNDAY, NOVEMBER 6 from 8:00-9:00 p.m., ET. Goodwin will also of...
ABC to Encore 'Once Upon a Time' Again Prior to Next Original This Sunday
by Kelsey Denette - November 01, 2011
Regina does everything in her power to force Emma out of Storybrooke and out of her and Henry's lives forever. Meanwhile, the chilling circumstances of how the Evil Queen released the curse upon the fairytale world is revealed, on 'Once Upon a Time,' SUNDAY, NOVEMBER 6 (7:00-8:00 p.m., ET) on the AB...
by Kelsey Denette - November 01, 2011
Regina does everything in her power to force Emma out of Storybrooke and out of her and Henry's lives forever. Meanwhile, the chilling circumstances of how the Evil Queen released the curse upon the fairytale world is revealed, on 'Once Upon a Time,' SUNDAY, NOVEMBER 6 (7:00-8:00 p.m., ET) on the AB...
ONCE UPON A TIME Marks ABC's Best Fall Drama Debut in 6 Years
by Caryn Robbins - November 01, 2011
More than tripling its Lead-in and building throughout against stiff competition, ONCE UPON A TIME marks ABC's Best Fall Drama Debut retention in 6 years....
by Caryn Robbins - November 01, 2011
More than tripling its Lead-in and building throughout against stiff competition, ONCE UPON A TIME marks ABC's Best Fall Drama Debut retention in 6 years....
ABC to Encore ONCE UPON A TIME Sunday, 10/30
by BWW News Desk - October 30, 2011
ABC will encore the ONCE UPON A TIME Premiere prior to the second episode this Sunday. The pilot will rebroadcast at 7:00/6:00c leading into the original installment at 8:00/7:00c....
by BWW News Desk - October 30, 2011
ABC will encore the ONCE UPON A TIME Premiere prior to the second episode this Sunday. The pilot will rebroadcast at 7:00/6:00c leading into the original installment at 8:00/7:00c....
Live Twitter Chat With Lana Parrilla on Sunday's ONCE UPON A TIME on ABC
by Caryn Robbins - October 28, 2011
Fans of ABC's modern fairytale series 'Once Upon a Time' will be able to submit questions and receive real-time responses from Lana Parrilla, who will be up on Twitter at @LanaParrilla, during the West Coast broadcast of the show on SUNDAY, OCTOBER 30 from 8:00-9:00 p.m., PT. Parrilla will offer com...
by Caryn Robbins - October 28, 2011
Fans of ABC's modern fairytale series 'Once Upon a Time' will be able to submit questions and receive real-time responses from Lana Parrilla, who will be up on Twitter at @LanaParrilla, during the West Coast broadcast of the show on SUNDAY, OCTOBER 30 from 8:00-9:00 p.m., PT. Parrilla will offer com...
Actor Richard Schiff to Join Cast of ABC'S ONCE UPON A TIME
by Caryn Robbins - October 27, 2011
According to TV Line, actor and former THE WEST WING star Richard Schiff will join the cast of ABC's new fantasy drama, ONCE UPON A TIME. Schiff will play King Leopold, the father of Snow White (Ginnifer Goodwin) and a denizen of the Enchanted Forest. The character will first appear in the show's 1...
by Caryn Robbins - October 27, 2011
According to TV Line, actor and former THE WEST WING star Richard Schiff will join the cast of ABC's new fantasy drama, ONCE UPON A TIME. Schiff will play King Leopold, the father of Snow White (Ginnifer Goodwin) and a denizen of the Enchanted Forest. The character will first appear in the show's 1...
ABC to Encore 'Once Upon a Time' Premiere Prior to Second Episode This Sunday
by Kelsey Denette - October 26, 2011
Emma Swan knows how to take care of herself, a bail bondsperson who's been on her own ever since she was abandoned as a baby. But when Henry -- the son she gave up years ago -- finds her, all that changes. Henry, now 10, is in desperate need of Emma's help. He believes Emma comes from an alternate w...
by Kelsey Denette - October 26, 2011
Emma Swan knows how to take care of herself, a bail bondsperson who's been on her own ever since she was abandoned as a baby. But when Henry -- the son she gave up years ago -- finds her, all that changes. Henry, now 10, is in desperate need of Emma's help. He believes Emma comes from an alternate w...
ABC to Encore ONCE UPON A TIME Sunday, 10/30
by Caryn Robbins - October 26, 2011
ABC will encore the ONCE UPON A TIME Premiere prior to the second episode this Sunday. The pilot will rebroadcast at 7:00/6:00c leading into the original installment at 8:00/7:00c....
by Caryn Robbins - October 26, 2011
ABC will encore the ONCE UPON A TIME Premiere prior to the second episode this Sunday. The pilot will rebroadcast at 7:00/6:00c leading into the original installment at 8:00/7:00c....
ABC's ONCE UPON A TIME Opens as Season's #1 Drama
by Caryn Robbins - October 24, 2011
More than doubling its Adult 18-49 lead-in at 8pm (+160%) and gaining audience throughout its premiere against the World Series and Sunday Night Football, ABC's series debut of Once Upon a Time opened with an average audience of 12.8 million viewers and a 3.9 rating, 10 share among Adults 18-49, sta...
by Caryn Robbins - October 24, 2011
More than doubling its Adult 18-49 lead-in at 8pm (+160%) and gaining audience throughout its premiere against the World Series and Sunday Night Football, ABC's series debut of Once Upon a Time opened with an average audience of 12.8 million viewers and a 3.9 rating, 10 share among Adults 18-49, sta...
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