ABC's ONCE UPON A TIME is Sunday's #1 Entertainment Show

Building sharply on its repeat lead-in (America's Funniest Home Videos) opposite sports-driven competition during the 8pm hour from NBC's big Sunday Night Football game (NY Giants-Dallas Cowboys) and CBS' NFL overrun-boosted programming, ABC freshman drama Once Upon a Time finished as the #2 entertainment program in its slot to the season finale of CBS' Amazing Race XIX in viewers and young adults, while beating out the Amazing Race closer with Adults 18-34, Women 18-34 and Women 18-49. For the new series' 7th consecutive broadcast, Once Upon a Time qualified as Sunday's #1 entertainment program with key Women (W18-34/W18-49).

ONCE UPON A TIME is a modern fairytale with thrilling twists and hints of darkness, brimming with wonder and filled with the magic of our most beloved stories. Emma Swan (Jennifer Morrison, "House") is a 28-year-old bail bondsperson who's been on her own ever since she was abandoned as a baby. But when Henry (JarEd Gilmore, "Mad Men") - the son she gave up years ago - finds her, everything changes. Henry is now 10 years old and in desperate need of Emma's help. He believes that Emma actually comes from an alternate world, and that she's Snow White (Ginnifer Goodwin, "Big Love") and Prince Charming's (Josh Dallas) missing daughter. According to his book of fairytales, they sent her away to protect her from the Evil Queen's (Lana Parrilla) curse, which trapped the characters of fairytale world forever, frozen in time, and brought them into our modern world.

ONCE UPON A TIME stars Ginnifer Goodwin as Snow White/Mary Margaret, Jennifer Morrison as Emma Swan, Robert Carlyle ("The Full Monty," "Trainspotting," "SGU Stargate Universe") as Rumplestiltskin/Mr. Gold, Lana Parrilla as Evil Queen/Regina, JarEd Gilmore as Henry, Josh Dallas as Prince Charming/David and Raphael Sbarge as Jiminy Cricket/Archie.

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