yummico, Sprout & DHX Media Partner for New Original Appisodes

yummico, the children's media company founded by Blue's Clues creator Traci Paige Johnson, and filmmakers Caroline Baron, Robert Mowen and Anthony Weintraub, has teamed up with Sprout, the first dedicated 24-hour preschool network and DHX Media, the family entertainment creator, producer and licensor, to develop and produce original 11-minute interactive appisodes of the new yummico series Edison the Invention Detective.

Edison the Invention Detective chronicles the humorous adventures of Edison, a girl inventor who loves to solve mysteries. Accompanied by her homemade robotic sidekick Eureka, and a lively cast of neighbors, Edison takes on a mystery in every episode, solving each one by applying concepts of creative problem solving. Exploring topics such as simple engineering through Edison's Rube Goldberg-like inventions, kids will learn how to think, not what to think; how to approach complex problems without fear; and to view every 'mistake' as a stepping stone to success.

The first appisode will be available as a free download for iOS and Android beginning in the spring of 2014.

"We are excited to join up with these prestigious partners to develop both the content and the broader brand strategy for Edison," said Susanna Pollack, head of strategy and business development for yummico. "Critical to that strategy is our decision to offer the first appisode at no cost. Our primary initial objective is to elicit feedback from consumers on the IP and, to do that, we intend to reach broadest pool of users possible."

"We know that digital technology is woven into the fabric of family life, and it's critical for Sprout to deliver our content to families across all platforms," said Sandy Wax, President of Sprout. "Bringing Edison to life through original appisodes is a fantastic way for Sprout to nurture an engaging new character, while staying true to our mission of developing great original material for preschoolers and their families."

Steven DeNure, President and COO of DHX Media said: "DHX Media has a strong focus on digital development and continues to be at the forefront of innovative content production. These interactive appisodes of Edison the Invention Detective harness the potential that today's viewing technology gives producers to engage with young audiences, and we are proud to be working with our partners Sprout and yummico to develop content in this arena."

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