More than 20 stars of Disney Channel, Disney XD and Radio Disney provide their personal point-of-view on demonstrating courteous and respectful behavior towards others as a virtue of good character, in "Choose Kindness," a multi-platform initiative designed to motivate, inspire and resonate with kids ages 6-14. The interstitial messages premiere SUNDAY, SEPTEMBER 28 (8:00 p.m., ET/PT) on Disney Channel and will rotate during October's National Bullying Prevention Month. The initiative includes special episodes of "Austin & Ally" and "Girl Meets World," each designed to reach kids with empowering, relevant stories and to augment the Channel's themes of communication, diversity and optimism.
Disney's Be Inspired website will include information and resources designed to help kids, tweens and parents prevent bullying. On Wednesday, October 1, Radio Disney will begin airing public service announcements featuring 14 -year-old Alex Angelo, host of Radio Disney's "Saturday Night Party" with Alex Angelo. The PSA will also be featured in video form on www.clubpenguin.com/be-heard where kids can help Club Penguin, the #1 virtual world for kids, spread the word about bullying prevention. "Through great storytelling, we have a unique opportunity to reach kids and families, and address a topic that is so important and relevant in their everyday lives, whether it's at school or in social media," said Paul DeBenedittis, Senior Vice President, Programming Strategy, Disney Channels Worldwide. "The 'Choose Kindness' campaign is about showing the power of compassion through meaningful examples that we hope will provoke conversation and action."Videos