WORLD NEWS Continues to Surge in Total Viewers and Adults 25-54
By: Caryn Robbins
For the week of October 14, 2013, "ABC World News with Diane Sawyer" averaged 7.768 million Total Viewers and a 1.7 rating/6 share/2.000 million in Adults 25-54, according to Nielsen Media Research. Growing over the previous week (7.251 million and 1.812 million, respectively, on w/o 10/7/13) in both Total Viewers (+7%) and Adults 25-54 (+10%) to hit season highs, "World News" posted its strongest numbers in 5 weeks - since w/o 9/9/13.
"World News" was also the only evening newscast to deliver week-to-week increases in both Nielsen measures as "CBS Evening News (-1%-1%) was down, while "NBC Nightly News" was mixed (+3%/-4%). Compared to the year-ago week (7.047 million and 1.710 million, respectively, on w/o 10/15/12), "World News" improved by double-digits in Total Viewers (+10%) and Adults 25-54 (+17%). "World News" grew the most year to year in Total Viewers and stood as the only evening newscast to see gains in Adults 25-54 compared to "CBS Evening News (+4%-14%) and "NBC Nightly News" (+7%/flat). In Adults 25-54, "World News" beat "NBC Nightly News" to rank No. 1 on Monday (+144,000 - 2.326 million vs. 2.182 million on 10/14/13) and Friday (+90,000 - 1.836 million vs. 1.746 million on 10/18/13). In fact, it was the first time this season that "World News" beat "NBC Nightly News" in the key adult news demo twice during the course of a week.Recent Articles