Universo's EL VATO Delivers Double Digit Growth with Season Two Premiere
By: Caryn Robbins Aug. 29, 2017
Sunday's second season premiere of UNIVERSO's first original scripted series EL VATO delivered 96,000 total viewers and 68,000 adults 18-49, according to Nielsen. Starring Regional Mexican star El Dasa, the premiere episode grew +30% in total viewers and +36% among adults 18-49, vs. season one. The premiere ranked as the #1 program in Spanish-language cable at 10pm among adults 35-49.
"El Vato" is produced by Fernando Gaston for UNIVERSO, Sergio Lazarov for Endemol Shine Latino and Enrique Nuñez for Boomdog. The scripted dramedy, inspired by music star El Dasa's incredible real life story, follows El Vato (El Dasa) and his friends as they continue fighting for their dreams in Los Angeles, in pursuit of a coveted spot in the Regional Mexican music world. Source: NPX, Nielsen, UNVSO (8/27/17) El Vato; Sun 10p-11p vs. El Vato S1 (4/17/16); #1 in Hispanic cable Sunday 10p-11p Strict Daypart vs. competitors with A35-49 (GALA, DSE, DFAM, CINL, BEIE, FOXD, UDN); A18-49/P2+. For more information, please visit http://www.nbcuniverso.com/now/el-vato, https://www.nbcumv.com/programming/universo and follow @UNIVERSOPR on Twitter. All future episodes of "El Vato" can be seen on UNIVERSO, the fastest growing Spanish-language entertainment cable network in the U.S , every Sunday at 10pm/9c.
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