USA Network Teams with Dubsmash for CHRISLEY KNOWS BEST Branded Channel
By: Caryn Robbins May. 29, 2015
usa network today announced a first of its kind partnership with the popular video messaging app, Dubsmash. Dubsmash is launching a "CHRISLEY KNOWS BEST" branded channel that will feature 30 of the most popular sound bites from the Chrisley family from the first two seasons of the buzzy breakout hit reality series. The Chrisley family, including Todd, Julie, Chase and Savannah will be joining in on the fun and creating their very own CHRISLEY KNOWS BEST Dubsmash videos throughout the course of the season, which will be shared over the show's official social media handles. Fans will be encouraged to upload their own CHRISLEY KNOWS BEST Dubsmash videos to enter a CONTEST for the chance to have their videos shared socially and retweeted by the family.
"Todd Chrisley and his family have cemented their place in pop culture and have some of the best one-liners on television" said Alexandra Shapiro, EVP of Marketing and Digital, USA Network. "This partnership with the wildly popular app Dubsmash gives fans a chance to take on their favorite Chrisley persona and offers the family great opportunities to engage with their socially active and loyal fan base." "It is important for us that all users find the relevant content from their favorite shows," said Mateo Sossah, Head of Growth and Operations, Dubsmash. "CHRISLEY KNOW BEST's audience is highly engaged, so Dubsmash is the perfect platform for them to creatively interact with that content"Also launching this week on the "Chrisley's Corner" homepage on USANetwork.com is #CHRISLEYNATION, a virtual heat map that tracks CHRISLEY KNOWS BEST fans worldwide. For premiere week, fans will be encouraged to submit a photo with their very own "cray cray" family using #ChrisleyNation for a chance to have their picture featured on the #ChrisleyNation map. Additionally, season three will feature live Periscope chats with the Chrisley family, dubbed "Todd Talks," offering fans the chance to interact directly with their favorite reality TV family.
USA Network, the leader in cable entertainment, offers a powerful stable of dramatic, comedic and unscripted originals in more than 102 million U.S. homes. The network also features spectacular live television, a dynamic portfolio of acquired series and the best in blockbuster theatrical films and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. USA's award-winning website is located at http://www.usanetwork.com.
Videos