Telemundo & Warner Music Latina to Develop New Generation of Superstars
By: Caryn Robbins Feb. 28, 2013
Telemundo Media and Warner Music Latina have announced a partnership through which the two entertainment companies will collaborate on the signing and development of new and up-and-coming Latin musical talent.
The first artist to be signed under the agreement is novela sensation Gabriel Coronel, Telemundo's newest heartthrob, who is best known for his portrayal of Mauricio Blanco on Relaciones Peligrosas. The 25-year-old, who studied at the Vicente Emilio Sojo Conservatory of Music in Venezuela, also recorded the theme song for the popular series that launched his television career.As part of the partnership, Warner Music Latina will work with Telemundo to sign, market and promote Latin music stars. Warner Music Latina will oversee all musical aspects, and Telemundo will run multi-platform promotional campaigns on its networks, Telemundo and mun2, as well as its local and digital properties."This innovative collaboration with Warner Music Latina underscores our commitment to take Telemundo beyond linear television and serve as the home for the most relevant and popular Hispanic stars and content in the U.S.," said Emilio Romano, President, Telemundo Media. "Warner Music is the perfect partner to nurture our talent and develop a vibrant, joint platform that will engage our loyal and passionate fans. Deepening the connection with our audience through the world of music is a natural evolution for our brand, which is synonymous with the best and brightest."
Videos