Telemundo Ranks #1 Among Spanish-Language TV for 3rd Consecutive Weeknight
By: Caryn Robbins Jul. 21, 2016
Fueled by last night's historic evening of three primetime premieres, "MarTres," Telemundo ranked #1 among Spanish-language TV for a third consecutive weeknight during 7pm-11pm, averaging 1,757,000 among total viewers and 845,000 adults 18-49, outperforming Univision by 6% and 12%, respectively, according to Nielsen. Additionally, the network reached a combined audience of 2,268,000 total viewers with "Silvana Sin Lana" (8pm/7c), 2,470,000 with "Sin Senos Si Hay Paraiso" (9pm/8c) and 2,633,000 with "Señora Acero 3, La Coyote" (10pm/9c), during last night's simulcast broadcast on Telemundo and NBC UNIVERSO. Each of the three original productions ranked as the #1 most social program, in their respective time slots, across all Spanish-language broadcast networks during the unprecedented night.
Locally, the historic night of three premieres from 8pm-11pm resulted in Telemundo ranking as the #1 network, regardless of language, in Miami, among total viewers, and among adults 18-49 in Miami and Houston. Telemundo also ranked as the #1 Spanish-language network among total viewers in Philadelphia, Dallas, Boston, Houston and Denver, and in Los Angeles, Philadelphia and Denver among adults 18-49. Online, the three premieres ranked as the #1 most social program in their respective time slot across all Spanish-language broadcast networks. The #MarTres Facebook Live broadcast reached 2,000,000 Facebook users, generating 274,000 global views. A 10-minute Facebook preview for the three original productions prior to the linear premiere generated a total of 311,000 global video views. For the first time in the history of Spanish-language television, and as part of its innovative strategy to redefine Hispanic media, Telemundo premiered three original primetime productions on the same evening last night. In a play on the Spanish words for "Tuesday" and "three," "MarTres" featured three hours, three stories and three premieres, beginning with the romantic comedy "Silvana Sin Lana" at 8pm/7c, followed at 9pm/8c by "Sin Senos Si Hay Paraiso," the sequel to the hit "Sin Senos No Hay Paraiso," and concluding with the third season of "Señora Acero 3, La Coyote" at 10pm/9c.Videos