Tastemade to Debut BASIC VERSUS BALLER: TRAVEL AT ANY COST
"BASIC VERSUS BALLER: TRAVEL AT ANY COST" is the first long form original show from Tastemade that will be launching exclusively on TastemadeTV, the company's new 24-hour linear channel on YouTubeTV. The show follows the Vagabrothers around the globe in 10 episodes, with episode 1 shot in Hong Kong, China, premiering on October 26, 2018. Following the premiere, it will air weekly on Thursdays through early January 2019 and will be supported by over 100 social assets to be distributed on Tastemade's global social channels.
In "BASIC VERSUS BALLER: TRAVEL AT ANY COST, " we follow Youtube sensations and brothers Marko and Alex Ayling, also known as the Vagabrothers, around the globe as they take their chances at experiencing different cities in lavish luxury or on a backpacker's budget. These brothers will put their trivia skills to the test to determine who experiences 24 hours in a new city on a shoestring budget, and who gets to live it up like a baller. From Switzerland to Hong Kong, let's see how they fare!
Tastemade is a modern media brand inspiring the taste of a generation through entertainment, commerce and experiences. The company creates award-winning video programming in Food, Home and Travel, which appears on all major digital, mobile, streaming OTT and linear TV platforms. The company reaches a global audience of over 250 million monthly active viewers, streaming 2.5 billion views, and has built an engaged, passionate, global community. Tastemade has won a host of awards for its innovative video programming, including two James Beard Awards. Based in Santa Monica, CA, Tastemade is funded by Redpoint Ventures, Raine Ventures, Comcast Ventures, Liberty Media, Scripps Networks Interactive, and Goldman Sachs. For more information, visit Tastemade at: www.tastemade.com.