THURSDAY NIGHT FOOTBALL on CBS & NFL Network Earns Overnight Ratings Increase
By: Caryn Robbins Sep. 25, 2015
CBS and NFL Network's broadcast of THURSDAY NIGHT FOOTBALL earned an average overnight household rating/share of 11.9/20 in the 56 metered markets, +40% from last year's 8.5/15 for the second week of TNF, which featured Tampa Bay-Atlanta (9/18/14).
Last night's Washington-N.Y. Giants pregame and game coverage on CBS and NFL Network from 8:00-11:00 PM averaged a primetime household rating/share of 11.3/19, + 35% from 2014's 8.4/15 in Week Two (Tampa Bay-Atlanta; 9/18/14). Last's night primetime average rating on CBS and NFL Network for Premiere Week beat each of the broadcast networks: +653% better than FOX (1.5/2), +176% better than NBC (4.1/7), and +59% better than ABC (7.1/12). Through the first two weeks of THURSDAY NIGHT FOOTBALL, CBS and NFL Network's coverage has earned a combined overnight rating/share of 13.2/23, +20% from last year's 11.0/19. Last night's game HH rating/share peaked at 12.9/21 from 9:30 PM-10:00 PM, ET. THURSDAY NIGHT FOOTBALL will continue next week on October 1 with Baltimore at Pittsburgh.RATINGS NOTE: CBS and NFL Network are reporting audience data for the game and related programming, the way it was sold to advertisers, as a gross rating from CBS and NFL Network.
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