THIS IS US Ties for #2 Among Big 4 Telecasts for the Primetime Week of Feb. 13-19 in 18-49

By: Feb. 22, 2017
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NBC has averaged a 1.0 rating in adults 18-49 and 4.6 million viewers overall for the primetime ratings week of Feb. 13-19, according to "live plus same day" viewing figures from Nielsen Media Research, giving the network a #2 finish for the week in total viewers.

NBC's week was paced by Tuesday's "This Is Us," which tied for #2 among primetime programs on ABC, CBS, NBC and FOX for the week in adult 18-49. "This Is Us" finished in the top 10 in every key ratings measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers - as well as kids 2-11 and teens 12-17.

Also ranking the top 25 last week among primetime Big 4 shows were Tuesday's "Chicago Fire" (tied for #11), Tuesday's "The Wall" (tied for #17), Wednesday's "Law & Order: SVU" (tied for #17) and Wednesday's "Chicago P.D." (tied for #22).

Season to date, NBC ranks #1 among ABC, CBS, NBC and FOX in adults 18-49, remaining ahead of FOX despite its boosts from the SUPER BOWL as well as last fall's seven-game Cubs-Indians World Series. NBC also leads the season in adults 25-54 and ranks #1 or tied for #1 in men 25-54 and all key adult-female demos.

NBC is retaining 100% of its year-ago rating this season in adults 18-49 (2.4 vs. 2.4) and adults 25-54 (3.0 vs. 3.0) and is up +1% in total viewers (8.8 million vs. 8.7 million).

Week 22 Averages

Adult 18-49 Rating, "L+SD," Feb. 13-19

ABC...1.2

CBS...1.1

NBC...1.0

Fox...0.8

CW...0.4

Total Viewers

CBS...7.5 million

NBC...4.6 million

ABC...4.5 million

Fox...2.9 million

CW...1.2 million

Season to Date

Adult 18-49 Rating, "Most Current"

NBC...2.4

Fox...2.3

CBS...1.9

ABC...1.6

CW...0.6

Total Viewers

CBS...10.1 million

NBC...8.8 million

Fox...7.1 million

ABC...6.3 million

CW...1.8 million

NBC highlights for the week of Feb. 13-19:

Monday

An encore telecast of "The Wall" (0.9/3 in 18-49, 3.9 million viewers overall from 8-9 p.m. ET) grew half-hour to half-hour by +11% in 18-49 (0.9 to 1.0) and +2% in total viewers (3.864 million to 3.925 million)

"The Celebrity Apprentice" (0.9/3 in 18-49, 3.5 million viewers overall from 9-10 p.m. ET) maintained 100% of the prior week's rating in adults 18-49 (0.9 vs. 0.9 from 8-10 on Feb. 6) and grew slightly in total viewers (3.478 million vs. 3.475 million).

"Live Plus Three Day" Ratings: "Celebrity Apprentice" grew by +22% in 18-49 (from a 0.89 rating to a 1.09) and +611,000 viewers overall (3.5 million to 4.1 million) going from "live plus same day" Nielsens to L+3.

"Live Plus Seven Day" Ratings: So far this season, "The New Celebrity Apprentice" is growing by +23% in 18-49 rating going from L+SD to L+7 (from a 1.12 to a 1.38) and +833,000 viewers overall (4.2 million to 5.0 million).

Upscale: "The Celebrity Apprentice" is delivering a strong upscale audience, generating a 115 index among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes, according to "most current" Nielsens, including L+3).

"Timeless" (0.7/3 in 18-49, 3.0 million viewers overall from 10-11 p.m. ET) grew week to week by 0.1 of a point or +17% in 18-49 (0.7 vs. 0.6) and +2% in total viewers (3.0 million vs. 2.9 million) to finish #2 in the slot among ABC, CBS and NBC in adults 18-49, adults 25-54 and total viewers. L+3: "Timeless" grew +100% in 18-49 (0.69 to 1.38) and +2.4 million viewers overall (3.0 million to 5.4 million) going from L+SD to L+3 Nielsens. The gain of +100% in 18-49 was the biggest L+3 lift of the night on the Big 4 networks. L+7: "Timeless" has increased by +85% so far this season in 18-49 rating going from L+SD to L+7 (from a 1.18 to a 2.18) and more than +3.4 million viewers overall (5.0 million to 8.4 million). Upscale: "Timeless" is generating a strong upscale audience, indexing at a 123 among adults 18-49 in $100K+ homes.

Tuesday

NBC won its seventh straight Tuesday in adults 18-49 and most other key demographics, paced by the #1 show of the night in adults 18-49, "This Is Us."

"The Wall" (1.4/5 in 18-49, 5.7 million viewers overall from 8-9 p.m. ET) grew half-hour to half-hour in every key measure, including a gain of +15% in adults 18-49 (1.3 to 1.5), +12% in adults 25-54 (1.7 to 1.9) and +16% in women 25-54 (1.9 vs. 2.2). L+7: So far this season, "The Wall" has increased by +12% in 18-49 rating going from L+SD to L+7 (from a 1.56 to a 1.74) and +598,000 viewers overall (6.2 million to 6.8 million). Upscale: "The Wall" is delivering a strong upscale audience, indexing at a 116 among adults 18-49 in $100K+ homes.

"This Is Us" (2.4/8 in 18-49, 9.0 million viewers overall from 9-10 p.m. PT) ranked as the #1 show of the night in adults 18-49, marking the 13thstraight time an "Us" original has ranked as the #1 entertainment show of the night on the Big 4. This week's "Us" delivered an +85% margin of victory in the timeslot over #2 "Bull" in 18-49 (2.4 vs. 1.3).

L+3: "Us" increased by +77% in 18-49 (2.38 to 4.22) and +4.8 million viewers overall (9.0 million to 13.8 million) going from L+SD to L+3 Nielsens. The increases of +1.84 points in 18-49 and 4.8 million viewers overall were the biggest L+3 lifts of the night. "This Is Us" has now outrated "The Big Bang Theory" during each of the last two weeks, giving the NBC drama its first two L+3 wins over the same week's "Big Bang." The Feb. 7 "This Is Us" rose to a 4.52 in L+3 versus a 4.47 for the Feb. 9 "Big Bang," and the Feb. 14 "Us" earned a 4.22 in L+3 to top the 3.92 of the Feb. 16 "Big Bang."

L+7: So far this season, "This Is Us" is growing by +77% in 18-49 rating (from a 2.66 to a 4.71) and +5.3 million viewers overall (9.6 million to 14.9 million) going from L+SD to L+7. The +2.05 lift in 18-49 is the biggest for any broadcast series. The Feb. 7 telecast of "This Is Us" rose to that week's #1 rating among broadcast series programs in L+7 18-49 rating, marking the first time "Us" has outrated the same week's original of "The Big Bang Theory" on the L+7 ranker. "This Is Us" grew by +2.44 rating points with the Feb. 7 episode going from s 2.55 in L+SD to a 4.99 in L+7 to top the 4.83 rating in L+7 for the Feb. 9 "Big Bang." In total viewers, "This Is Us" generated the biggest L+7 lift on television for that week of Feb. 6-12, growing by 6.236 million viewers (from 9.565 million in L+SD to 15.801 million in L+7).

Upscale: "This Is Us" is generating a strong upscale audience, indexing at a 144 among adults 18-49 in $100K+ homes.

"Chicago Fire" (1.5/6 in 18-49, 6.8 million viewers overall from 10-11 p.m. ET) retained 100% of the prior week's rating in 18-49 (1.5 vs. 1.5) to win the slot by a +25% margin (1.5 vs. 1.2 for CBS' "NCIS: New Orleans," which crossed over with "NCIS"). It was the 42nd consecutive "Fire" original to win the 10 p.m. timeslot in 18-49 versus regular ABC-CBS competition, dating back to February 2015. L+3: "Fire" grew by +52% in 18-49 (1.51 to 2.29) and +3.1 million viewers overall (6.8 million to 9.9 million) going from L+SD to L+3. L+7: "Chicago Fire" has grown by +61% in 18-49 rating (from a 1.63 to a 2.62) and +3.7 million viewers overall (7.3 million to 11.0 million) going from L+SD to L+7.

Wednesday

"Blindspot" averaged a 0.8/3 in 18-49 and 4.1 million viewers overall from 8-9 p.m. ET. L+3: "Blindspot" increased by +67% in 18-49 (0.83 to 1.39) and more than +1.8 million viewers overall (4.1 million to 5.9 million) going from L+SD to L+3, for the biggest 18-49 percentage lift of the night on the Big 4 networks. L+7: "Blindspot" has increased by +72% so far this season in 18-49 rating going from L+SD to L+7 (from a 1.16 to a 2.00) and more than +2.7 million viewers overall (5.4 million to 8.2 million). Upscale: "Blindspot" is delivering a strong upscale audience, indexing at a 120 among adults 18-49 in $100K+ homes

"Law & Order: SVU" (1.4/5 in 18-49, 6.0 million viewers overall from 9-10 p.m. ET) finished #2 in the timeslot among the Big 4 nets in adults 18-49 and rose to a tie for #1 for its second half-hour from 9:30 to 10 p.m. in adults 18-49. "SVU" increased half-hour to half-hour in every key measure, including gains of +7% in adults 18-49 (1.4 to 1.5), +11% in adults 25-54 (1.8 to 2.0) and +13% in women 25-54 (2.3 to 2.6). L+3: "SVU" grew +54% in 18-49 (1.44 to 2.22) and +2.2 million viewers overall (6.0 million to 8.2 million) going from L+SD to L+3 Nielsens. L+7: "SVU" has grown by +75% so far this season in 18-49 rating going from L+SD to L+7 (from a 1.47 to a 2.57) and more than +3.0 million viewers overall (6.1 million to 9.2 million).

"Chicago P.D." (1.3/5 in 18-49, 6.7 million viewers overall from 10-11 p.m. ET) won the 10 p.m. hour among ABC, CBS and NBC in all key demographics plus total viewers, retaining 100% week to week in 18-49 (1.3 vs. 1.3) and growing +7% in total viewers (6.7 million vs. 6.3 million). L+3: "P.D." increased by +60% in 18-49 (1.31 to 2.10) and +3.0 million viewers overall (6.7 million to 9.7 million) going from L+SD to L+3 Nielsens. The gain of +3.0 million persons is the biggest L+3 lift of the night in total viewers. L+7: "P.D." is increasing by +72% in 18-49 rating so far this season going from L+SD to L+7 (from a 1.40 to a 2.41) and +3.6 million viewers overall (6.3 million to 9.9 million).

Thursday

"Superstore" (1.1/4 in 18-49, 3.7 million viewers overall from 8-8:30 p.m. ET) retained100% week to week in 18-49 (1.1 vs. 1.1) and grew in total viewers, adults, men and women 25-54 and women 18-34. L+3: "Superstore" increased by +36% in 18-49 (1.14 to 1.55) and +855,000 viewers overall (3.7 million to 4.5 million) going from L+SD to L+3. L+7: So far this season, "Superstore" is growing by +48% in 18-49 rating going from L+SD to L+7 (from a 1.23 to a 1.82) and more than +1.2 million viewers overall (4.4 million to 5.6 million). Upscale: "Superstore" is delivering a strong upscale audience, indexing at a 117 among adults 18-49 in $100K+ homes.

"Powerless" (0.8/3 in 18-49, 2.5 million viewers overall from 8:30-9 p.m. ET) maintained 100% week to week in 18-49 (0.8 vs. 0.8) and grew +13% in men 25-54 (0.8 to 0.9). L+3: "Powerless" grew by +29% in 18-49 (0.77 to 0.99) and +472,000 viewers overall (2.5 million to 3.0 million) going from L+SD to L+3 Nielsens. Upscale: "Powerless" generates a solid upscale audience, indexing at a 115 among adult 18-49 living in homes with $100K+ incomes.

"Chicago Med" (1.2/4 in 18-49, 6.1 million viewers overall from 9-10 p.m. ET) grew +9% week to week in 18-49 (1.2 vs. 1.1) and +7% in adults 25-54 (1.6 vs. 1.5), equaling its 18-49 high since Jan. 12 (1.3) "Med" ranked #2 in the time period in adults 18-34. L+3: "Med" grew +52% in 18-49 (1.17 to 1.78) and +2.6 million viewers overall (6.1 million to 8.7 million) going from L+SD to L+3 Nielsens. L+7: So far this season, "Med" has been increasing by +67% in 18-49 rating going from L+SD to L+7 (from a 1.29 to a 2.15) and +3.3 million viewers overall (6.7 million to 10.0 million).

"The Blacklist" (0.9/3 in 18-49, 4.8 million viewers overall from 10-11 p.m. ET) wonthe timeslot in total viewers and maintained 100% week to week in adults 18-49 (0.9 vs. 0.9). L+3: "Blacklist" increased by +82% in 18-49 (0.87 to 1.58) and +3.2 million viewers overall (4.8 million to 8.0 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night in 18-49 percentage and total viewers. L+7: "Blacklist" has grown by +106% in 18-49 rating so far this season going from L+SD to L+7 (1.09 to a 2.25) and +4.6 million viewers overall (5.6 million to 10.2 million). Upscale: "Blacklist" is delivering a strong upscale audience, indexing at a 126 among adults 18-49 in $100K+ homes.

Friday

"Grimm" (0.8/3 in 18-49, 3.9 million viewers overall from 8-9 p.m. ET) grew +14% week to week in 18-49 (0.8 vs. 0.7) to equal the show's highest 18-49 rating since its season premiere (0.9 on Jan. 6). L+3: "Grimm" increased by +66% in 18-49 (0.77 to 1.28) and +1.6 million viewers overall (3.9 million to 5.6 million) going from L+SD to L+3 ratings, for the biggest 18-49 percentage lift of the night on the Big 4. L+7: So far this season, "Grimm" has been increasing by +72% in 18-49 rating going from L+SD to L+7 (from a 0.85 to a 1.46) and +1.9 million viewers overall (4.3 million to 6.2 million).

"Emerald City" (0.6/2 in 18-49, 2.5 million viewers overall from 9-10 p.m. ET) maintained 100% week to week in 18-49 (0.6 vs. 0.6) and increased +6% week to week in total viewers (2.5 million vs. 2.3 million) to a three-week high.L+3: "Emerald City" grew by +56% in 18-49 (0.63 to 0.98) and more than +1.1 million viewers overall (2.5 million to 3.6 million) going from L+SD to L+3. L+7: "Emerald City" has grown by +73% in 18-49 rating so far this season going from L+SD to L+7 (0.78 to a 1.35) and +1.7 million viewers overall (3.4 million to 5.1 million).

"Dateline NBC" (0.8/3 in 18-49, 1.1 in adults 25-54, 3.3 million viewers overall from 10-11 p.m. ET) grew +14% week to week in adults 18-49 (0.8 vs. 0.7) and +10% in adults 25-54 (1.1 vs. 1.0). L+3: "Dateline" increased by +38% in 18-49 (0.81 to 1.12) and +1.1 million viewers overall (3.3 million to 4.4 million) going from L+SD to L+3. L+7: "Dateline" is growing by +32% this season in 18-49 rating (from a 0.97 to a 1.28) and +1.2 million viewers overall (4.8 million to 6.0 million) going from L+SD to L+7.

Saturday

NBC won the night among the Big 4 networks in adults 18-49, total viewers and all other key measures (including a tie in women 18-34).

"Dateline Saturday Night Mystery" (0.7/3 in 18-49, 0.9 in 25-54, 4.2 million viewers overall from 8-10 p.m. ET) ranked as the #1 primetime show of the night on ABC, CBS, NBC or FOX in total viewers and equaled the show's highest 18-49 rating since April 9, 2016 (0.8). "Dateline Mystery" finished #1 among the Big 4 networks in the timeslot in adults 18-49, adults 25-54 and total viewers.

"SNL Vintage" (0.8/3 in 18-49, 3.7 million viewers overall from 10-11 p.m. ET, with an encore of the April 6, 2013 telecast of "Saturday Night Live" with host Melissa McCarthy and musical guest Phoenix) ranked as the #1 primetime show of the night on the Big 4 nets in adults 18-49 and won timeslot among ABC, CBS and NBC in all key demographics. It was the most-watched "SNL" encore in this time period in two years (since Feb. 21, 2015, 4.3 million with a December 1975 telecast hosted by Richard Pryor and featuring musical guest Gil Scott-Heron).

Sunday

An encore telecast of "Dateline NBC" (0.6/2 in 18-49, 0.8 rating in adults 25-54, 3.6 million viewers overall from 7-8 p.m. ET) grew 0.1 of a point or +20% from its first half-hour to its second in adults 18-49 (0.5 to 0.6) and +13% in adults 25-54 (0.8 to 0.9).

The NBC Special "The Paley Center Salutes NBC's 90thAnniversary" (0.7/2 in 18-49, 4.4 million viewers overall from 8-11 p.m. ET) ranked #1 for its third hour from 10-11 p.m. among ABC, CBS and NBC in adults 18-49 and adults 25-54, while also finishing #1 or tied for #1 among those nets in adults and men 18-34, men and women 18-49 and men and women 25-54.



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