THE VOICE Tops IDOL, NBC Wins Monday in 18-49 & Total Viewers

By: Mar. 13, 2018
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THE VOICE Tops IDOL, NBC Wins Monday in 18-49 & Total Viewers

NBC wins Monday night in total viewers among the Big 4 for a fifth consecutive week and for a fourth time in five weeks in 18-49. The Voice came out on top in both total viewers and the adult demo.

"The Voice" (2.3/9 in 18-49, 11.7 million viewers overall from 8-10 p.m. ET) The show is the #1 show of the night in 18-49 and total viewers. "The Voice" beats the "American Idol" Monday premiere head to head by +28% in 18-49 (2.3 vs. 1.8 from 8-10 p.m.) and+3.4 million persons or +40% in total viewers (11.721 million vs. 8.359 million).

· Is delivering second most-watched telecast of "The Voice" in the past year, since the Tuesday March 14, 2017 episode averaged 11.748 million, trailing over that span only this cycle's season premiere (12.313 million onMonday, Feb. 26).

· Is currently running within 0.1 of last week's 2.4 in these preliminary fast-affiliate ratings in 18-49 and within 0.2 of last week's 2.5 in official nationals.

"Good Girls" (1.1/4 in 18-49, 4.7 million viewers overall from 10-11 p.m. ET):

· Ranks #2 in the hour among ABC, CBS and NBC in every key ratings measure.

· Is up +10% versus NBC's timeslot average this season prior to "Good Girls," excluding Olympics, in 18-49 (1.1 vs. 1.0).

· Will increase substantially via time-shifting and VOD - last week's "Good Girls" grew by +27% in 18-49 (1.25 to 1.59) and +1.2 million viewers overall (5.4 million to 6.6 million) going from L+SD to L+3 Nielsens.

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.0/5; "Late Show with Stephen Colbert," 2.7/7; and ABC's "Jimmy Kimmel Live," 2.2/6.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.5/3; "Late Show," 0.5/3; and "Jimmy Kimmel Live," 0.5/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.3/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers" (1.3/4 in metered-market households); CBS's "Late Late Show" (1.2/4). In the 25 markets with Local People Meters, averages were: "Late Night" (0.4/3 in 18-49); "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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