THE VIEW Sees Ratings Growth Over THE TALK

By: Oct. 16, 2018
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THE VIEW Sees Ratings Growth Over THE TALK

ABC's "The View" averaged 2.913 million Total Viewers, 444,000 Women 25-54 and 310,000 Women 18-49, during the week of Oct. 8, 2018, based on Live + Same Day Data from Nielsen Media Research. "The View" beat CBS' "The Talk" (2.273 million, 340,000 and 247,000, respectively) during the week in Total Viewers (+640,000), Women 25-54 (+104,000) and Women 18-49 (+63,000). "The View" delivered its largest leads in Total Viewers since April, in Women 25-54 since February and in Women 18-49 since March - since weeks of 4/16/18, 2/12/18 and 3/19/18, respectively, based on original telecasts.

For the 3rd straight week, "The View" widened its Total Viewer lead over "The Talk" versus the year-ago week (+66%; vs. 385,000 for w/o 10/9/17).

"The View" improved on the previous week (w/o 10/1/18) in Total Viewers (4% - 2.913 million vs. 2.794 million) and Women 18-49 (+2% - 310,000 vs. 303,000), seeing its most-watched week in nearly 6 months - since w/o 4/16/18

For the 5th week in a row, "The View" improved on the same week last year in Total Viewers (+2% - 2.913 million vs. 2.844 million for w/o 10/9/17).

Season to date, "The View" leads CBS' "The Talk" across the board: Total Viewers (+606,000 - 2.905 million vs. 2.299 million), Women 25-54 (+91,000 - 453,000 vs. 362,000) and Women 18-49(+52,000 - 319,000 vs. 267,000). In fact, "The View" is increasing its Total Viewer lead over "The Talk" compared to last season (+88% - 606,0000 vs. 322,000) to its largest in 6 years - since the 2012-13 season.

In addition, "The View" is improving compared to the same point last season in Total Viewers (+4% - 2. 905 million vs. 2.804 million) seeing its most-watched season in 4 years - since the 2014-15 season.

NOTE: Due to pre-emptions for Hurricane Michael coverage on Wednesday (10/10/18), ABC's "The View" was retitled to "View." The telecast aired with 74% coverage is excluded from the weekly averages. ABC's are based on four days (Monday-Tuesday and Thursday-Friday).

Week of Oct. 8, 2018:

PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg

ABC's "THE VIEW" 2,913,000 444,000/0.7 310,000/0.5

CBS' "THE TALK" 2,273,000 340,000/0.6 247,000/0.4

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 10/8/18, 10/1/18 and 10/9/17. Most Current: 2018 -2019 Season (9/24 - 10/14/18) and 2017-2018 Season (9/25 - 10/15/17). Averages based on regular telecasts.

Photo credit: ABC Photography*



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