THE VIEW Outperforms THE TALK Across the Board Increasing Its Total Viewer Lead Over The CBS Program
By: Tori Hartshorn Aug. 01, 2018
ABC's "The View" averaged 2.697 million Total Viewers, 423,000 Women 25-54 and 279,000 Women 18-49 during the week of July 23, 2018, based on Live + Same Day Data from Nielsen Media Research. "The View" beat CBS' "The Talk" (2.294 million, 366,000 and 262,000, respectively) across the board: Total Viewers (403,000), Women 25-54 (57,000) and Women 18-49 (17,000). In addition, "The Viewer" increased its Total Viewer lead over "The Talk" both week to week (+11%; vs. 362,000 for w/o 7/16/18) and year to year (+58%; vs. 255,000 for w/o 7/24/17).
For the 3rd straight week, "The View" was up over the previous week (w/o 7/16/18) in Total Viewers (+1% - 2.697 million vs. 2.663 million).
"The View" improved on the year-ago week (w/o 7/24/17) in Total Viewers (+2% - 2.697 million vs. 2.644 million).
Season to date, "The View" is posting gains compared to the same point last season in Total Viewers (+2% - 2.860 million vs. 2.816 million), marking its most-watched season in 4 years - since the 2013-2014 season.
In addition, "The View" leads CBS' "The Talk" and is increasing its advantages from the same point last season in Total Viewers (348,000 vs. 182,000), Women 25-54 (80,000 vs. 55,000) and Women 18-49 (54,000 vs. 53,000). In fact, "The View" is posting its largest season leads over the CBS program in both measures in 5 years - since the 2012-2013 season.
Week of July 23, 2018:
PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC's "THE VIEW" 2,697,000 423,000/0.7 279,000/0.4
CBS' "THE TALK" 2,294,000 366,000/0.6 262,000/0.4
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