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THE TONIGHT SHOW Lengthens Its Key-Demo Lead, Wins the Week in Adults, Men & Women 18-34, 18-49 and 25-54

By: May. 23, 2017

"The Tonight Show Starring Jimmy Fallon" has finished #1 for the late-night ratings week of May 15-19 versus its ABC and CBS time-period competition in every key demographic - adults, men and women 18-34; adults, men and women 18-49; and adults, men and women 25-54 - while delivering a six-week high in adult 18-49 rating, according to "live plus same day" results from Nielsen Media Research.

For the week, "Tonight" averaged a 0.68 rating in adults 18-49, to lengthen its lead over CBS' "The Late Show with Stephen Colbert" (0.52) to a +31% margin, up from +27% for the prior week and +15% for the week before that. Versus ABC's "Jimmy Kimmel Live" (0.38), Fallon won the week by +79%, up from +65% the previous week and +50% the week before that. Note that last week's Friday "Kimmel" was an encore.

The 0.68 is "Tonight's" highest rating since the week of April 3-7 (0.68), The last time "Tonight" rated higher was the week of March 13-17 (0.75).

Season to date, "The Tonight Show" wins the timeslot versus its ABC and CBS competition in every key demographic.

At 12:35 a.m. ET, "Late Night with Seth Meyers" scored its highest 18-49 and total-viewer results in nine weeks (0.37 in 18-49, 1.433 million viewers, best since a 0.39 in 18-49, 1.496 million viewers for the week of March 13-17).

Season to date, "Late Night" wins the timeslot versus its ABC and CBS competition in every key demographic.

LATE-NIGHT WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of May 15-19. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight" 0.68 rating, 4 share
CBS "Late Show," 0.52/3
ABC "Kimmel," 0.38/2 *

12:35-1:05 a.m. ET
ABC "Nightline," 0.25/2

12:35-1:35 a.m. ET
NBC "Late Night," 0.37/3 *
CBS "Late Late Show," 0.27/2 *

1:35-2:05 a.m. ET
NBC "Last Call," 0.24/2 *

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 2.671 million viewers
CBS "Late Show," 3.018 million viewers
ABC "Kimmel," 1.856 million viewers *

12:35-1:05 a.m. ET
ABC "Nightline," 1.269 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.433 million viewers *
CBS "The Late Late Show," 1.223 million viewers *

1:35-2:05 a.m. ET
NBC "Last Call," 0.801 million viewers *

* Friday's "Kimmel," "Late Night," "Late Late Show" and "Last Call" were encores.

SEASON AVERAGES

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight" 0.81 rating, 4 share
CBS "Late Show," 0.58/3
ABC "Kimmel," 0.48/3

12:35-1:05 a.m. ET
ABC "Nightline," 0.32/2

12:35-1:35 a.m. ET
NBC "Late Night," 0.42/3
CBS "The Late Late Show," 0.31/2

1:35-2:05 a.m. ET
NBC "Last Call," 0.25/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.173 million viewers
CBS "Late Show," 3.195 million viewers
ABC "Kimmel," 2.199 million viewers

12:35-1:05 a.m. ET
ABC "Nightline," 1.442 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.559 million viewers
CBS "The Late Late Show," 1.338 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 0.834 million viewers

SELECTED CABLE RESULTS, WEEK MAY 15-19

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.33

TBS, 11 p.m.-midnight, "Conan," 0.22 (R)

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.60
Adult Swim, 12:30-1:30 a.m. ET, 0.44

Each adult 18-49 rating point equals 1.28 million viewers.

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m., "The Daily Show," 1.045 million

TBS, 11 p.m.-midnight, "Conan," 0.513 million (R)

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.237 million
Adult Swim, 12:30-1:30 a.m. ET, 0.911 million

Image courtesy of NBC.


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