Starz and Spotify to Launch First-Ever Streaming Music & Video Entertainment Experience
By: Caryn Robbins
Starz and Spotify, the leading music streaming service, announced plans to launch the first-ever streaming music integration into the Starz premium video streaming service app. Starz launched an upgraded version of its free Starz app that immerses the Spotify music experience into its premium video experience for Starz Original series and other Starz premium movie and television content.
STARZ app subscribers will have access to a wide range of songs and soundtracks from hit TV shows including "Power" which features music from executive producer Curtis "50 Cent" Jackson, "Outlander" from Emmy(R)-winning composer Bear McCreary ("The Walking Dead," "Battlestar Galactica") and movies from the largest premium pay TV movie library, including Star Wars: The Force Awakens, Annie and Disney's Inside Out. Spotify Premium users will be able to login and listen to full tracks while Free users can listen to 30-second track previews. All users can also save and follow Spotify playlists from within the Starz app. Customized Starz video recommendations will also be provided to Spotify users on the Starz app based on their Spotify listening habits, exposing them to the depth and breadth of the Starz library and bridging the gap between the entertainment genres. "Starz is thrilled to share plans to soon integrate Spotify's industry-leading streaming audio capabilities into the Starz app," said Jeffrey Hirsch, Chief Operating Officer at Starz. "Spotify integration will complement and fortify the Starz app's appeal for distributors and consumers alike. Boasting great premium content, download capabilities, and wide availability for free use by participating cable, satellite and telco providers and a low monthly price of just $8.99 for direct subscriptions, the Starz app has burst onto the OTT landscape, quickly become a leading player in the space."
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