Spotlight Cinema Networks Forms New Division to Distribute Event Cinema Programming
By: Caryn Robbins Dec. 14, 2017

Spotlight Cinema Networks announced today the formation of CineLife Entertainment, a new division to distribute event cinema and other alternative programming. The content will be available to Spotlight's coveted nationwide network of art house and luxury cinemas representing nearly 300 theatres and 1,000+ screens, as well as exhibitors around the world. This marks the first time that Spotlight is moving into the event cinema marketplace.
CineLife Entertainment will distribute multiple programs per quarter starting sometime in early 2018. These include musical theatre, opera, dance, cult film classics, anime, contemporary musical performances, and faith and inspiration movies. "Spotlight is committed to providing opportunities that benefit our exhibitor partners and advertisers. The creation of this division is another way we will fulfill that commitment and help our exhibitor partners grow their revenue," said Jerry Rakfeldt, CEO, Spotlight Cinema Networks. "Furthermore, with our purchase of Storming Images in October we have a turnkey operation with advanced technical capability to expediently and cost-effectively distribute the content we'll be acquiring. With this expansion, Spotlight has strengthened its position as the gateway to the art house community and its sought-after moviegoing audience." Mark Rupp has been appointed managing director of CineLife Entertainment and will report directly to Jerry Rakfeldt. He will be responsible for Spotlight's event cinema strategy including the overall management of Spotlight's entry into one of the fastest growing segments of the worldwide exhibition industry. He will work closely with Ronnie Ycong, Spotlight Cinema Networks' head of exhibitor relations and operations, who will manage content distribution.
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