Season Premiere of BET's THE GAME Draws Nearly 4 Million Viewers

BET continues to takeover primetime with Tuesday's telecasts of new episodes of The Game and LET'S STAY TOGETHER! Returning for a sixth season and marking its 100th episode, The Game premiere delivered more viewers and adults 18-49 compared to all other returning cable sitcom telecasts this season making it the #1 returning sitcom telecast on cable. The Game and LET'S STAY TOGETHER are now this season's top 2 returning sitcom series premieres on cable among total viewers. And, the LET'S STAY TOGETHER season 3 premiere telecast is the #1 sitcom telecast in its time-slot on cable among all viewers and adults 18-49 this season.

The season 6 premiere of The Game premiered Tuesday night to a total of 2.5 million viewers during its 10:00 p.m.* premiere. When combined with THE GAME's 11:30 P.M.* Encore episode, it attracted almost 4 million total viewers. And, LET'S STAY TOGETHER 11:00 P.M.* season 3 premiere drew 1.9 million total viewers. When combined with LET'S STAY TOGETHER' 12:30 A.M.* telecast the season premiere attracted almost 3 million total viewers.

*All Times EST

Source: BET Corporate Research via Nielsen LIVE + SAME DAY "FAST NATIONALS" DATA

BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIAB), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and Production Company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.

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