Season Premiere of ABC's ROOKIE BLUE Delivers Record Ratings
By: Caryn Robbins
ABC's THE ASTRONAUT WIVES CLUB posted a much larger L+7 playback increase in its second week versus its week-ago debut in Adults 18-49, growing +63% over its L+SD rating (vs. +27% the prior week). With the larger playback growth, AWC came within 1-tenth of a rating point of its week-ago L+7 rating (1.3 rating vs. 1.4 rating). The new ABC drama was off 3-tenths of a rating point week to week in the L+SD numbers.
ABC's Mistresses increased its playback growth to +71% in week 2 among Adults 18-49 compared to +56% for the prior week's premiere. Head to head in the 9pm hour, Mistresses increased its advantage over NBC's AQUARIUS to 3-tenths of a rating point among Adults 18-49 in L+7 (1.2 rating vs. 0.9 rating), up from a 1-tenth lead in L+SD. The season premiere of ROOKIE BLUE scored the series' biggest-ever Live + 7 playback increase among Adults 18-49, spiking +83% over its L+SD rating.Recent Articles
