SWITCHED AT BIRTH Scores With Key Female Demos

Versus an all-original lineup on broadcast, "Switched at Birth" soared by double digits week to week across target demos, ranking as Monday's #1 scripted cable TV telecast in Women 18-34 (527,000/1.6 rating), Women 18-49 (800,000/1.2 rating) and Females 12-34 (813,000/1.8 rating).

- At 8 o'clock, "Switched at Birth" was the #1 scripted cable TV telecast in The Hour in Adults 18-49, Women 18-34, Women 18-49, Viewers 12-34 and Females 12-34.

- Week to week, "Switched at Birth" grew by impressive margins in key measures: +21% in Adults 18-34 (625,000 vs. 517,000), +38% in Women 18-34 (527,000 vs. 382,000), +21% in Adults 18-49 (974,000 vs. 804,000), +31% in Women 18-49 (800,000 vs. 610,000), +16% in Viewers 12-34 (951,000 vs. 822,000) and +20% in Females 12-34 (813,000 vs. 680,000).

Source: NTI, 2/25/13, U.S. ratings, Live + Same Day.

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