SNL Premieres on Snapchat with Trump-Themed Short BOYCOTT ft. Aidy Bryant & Beck Bennett
By: Caryn Robbins Feb. 10, 2017
SATURDAY NIGHT LIVE has premiered its first-ever Snapchat show, SNL Stories BOYCOTT. Written by SNL Co-Head Writers Chris Kelly and Sarah Schneider and SNL cast member Aidy Bryant, the show is directed by Paul Briganti and features SNL cast members Aidy Bryant, Beck Bennett and Bobby Moynihan.
In SNL Stories "Boycott," a couple (Aidy Bryant, Beck Bennett) attempts to boycott products associated with Donald Trump, but find it harder than they thought. BOYCOTT is produced, shot and edited by the SNL Film Unit specifically for Snapchat's unique vertical video shows platform and the Snapchat audience and features fast pacing, creative use of split screens and audio and video cues to move the narrative from chapter to chapter for an innovative approach to mobile video.The new SNL Snapchat content debuts at a time when the long-running NBC sketch comedy series is having its most viewed season in 22 years.
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